If there’s one thing that stopped me progressing as a copywriter… If there’s one thing that stopped me improving my skills… It was this… Not getting FEEDBACK on my copy. Because even if you think your copy is perfect… Even if you think you’ve hit all the right emotions… Your science makes sense… And the […]
What Elon Musk Taught Me About Testing Offers
SpaceX gets through a lot of rockets. Elon Musk’s space company has launched over 100 unmanned rockets in the last decade… Some costing as much as $62 million… And a LOT of them blew up! In fact, even Musk admitted that, until recently, “Odds of rocket landing successfully are still less than 50%.” So were […]
What Does a Copywriter Do – The Ultimate Guide On How to Get into Copywriting (2022)
What does a copywriter do? What does a copywriter do? It’s a question I get asked a lot when meeting new people, and even at business networking events. In a nutshell, a copywriter writes persuasive marketing communications for advertising, marketing campaigns and websites where the goal is to sell, rather than just inform or educate. […]
Give Your Hero a Flaw
He wasn’t always the world’s most powerful superhero… There was a time when his popularity took a dip. Fans had lost interest. He was too perfect. Too boring. Too stale. Nobody thought he’d ever lose. And so, people stopped wanting to hear about his tales. So you know what the writers did? They created Kryptonite. […]
Give Your Stories a Ticking Clock to Raise the Stakes and Build Momentum
It would be “like killing Tony Soprano.” Series suicide, in other words. No, I’m not talking about the ending of the Sopranos… I’m talking about the show “24”. Because when it was suggested to one of “24’s” writers that they remove the pounding timer… His verdict was they may as well put a bullet through […]
Conflict Makes Heroes More Human
Seeing his parents shot dead in front of him wasn’t enough. He still had to endure years of nightmares and wracking guilt… He had to train himself to a near superhuman level… And prowl the mean city streets looking for trouble… Before he could become one of the world’s most popular superheroes… BATMAN. Because here’s […]
To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss
“Dr. Lee, how bad is it this time?” “It’s not good, his heart just can’t support his weight.” Near death story leads like this are all the rage in supplements world. And for good reason. “People are bored shitless” (to quote John Carlton)… And opening your sales letter with a dramatic moment can reel in […]
What’s Working Now – 3 Xmas Gifts Inside
“What’s working?” That’s how Jay Abraham kicks off all his calls. And for good reason. Hot new marketing tactics take off like heat guided missiles… Generate massive profits for those nimble enough to deploy them… But then sink down into the depths… …the moment they’ve lost their spark. With this in mind, I have 3 […]
Top 3 Takeaways from Copy Accelerator Live
Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response. Here are my top three takeaways: Do everything possible to max AOV to have any […]
7 Powerful Ways to Trigger Imagination
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. So what’s the best way […]