If there’s one thing that stopped me progressing as a copywriter…
If there’s one thing that stopped me improving my skills…
It was this…
Not getting FEEDBACK on my copy.
Because even if you think your copy is perfect…
Even if you think you’ve hit all the right emotions…
Your science makes sense…
And the close is tightened until it squeaks…
All of us are at risk of getting stuck too far inside our own heads.
When you’ve been slaving away at a sales page for weeks (or even months)…
You’re too close to know where it gets confusing…
Where you’ve “muddied” the core appeal…
Where the science gets boring…
Or whether you’ve messed up any one of the 1,000 tiny decisions that go into a sales letter.
I only learned this after after hiring Chris Wright (of Bioharmony Switch fame) to review my copy…
And discovering the value of having a second brain to check your work…
And to uncover all the glaring mistakes.
So if you don’t do it already…
I recommend forming a group of “copy cohorts” to review each other’s work…
Or consider hiring a coach…
Or join a program like Copy Chief or Copy Accelerator.
You can also get feedback in Ning Li’s Facebook group: Copywriters Giving Copywriters Feedback
Because trust me…
Getting feedback on your copy is the fastest way to improve…
To boost the conversion rate of your sales pages…
And attract higher paying clients.