Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to
When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder
Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified
This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable
There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are
As you know, there’s an abundance of horribly written corporate websites out there – with too much back slapping self praise and not enough focus on the customer. For us copywriters, this presents an opportunity: if you can point out to a company why their website’s copy is ineffective, they might
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About Page Copywriting Tips. It’s Not About You, it’s About the Customer
Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to
Small Hinges Swing Big Doors – 10 Small Actions for Big Improvements to Conversions
When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder
Planetpro
Planetpro is a staffing solutions provider specialising in contractors for sales and marketing roles in hi-tech industries. It wanted to create a new website and brochure to update its branding and to reflect its modern, forward thinking approach to
Improving Website Conversion 6 – 9 Tried and Tested Changes that will Have a Big Impact on improving Your Website’s Conversion Rate
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified
Improving Website Conversion 1 – Why Test?
This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable
The Truth about SEO Copywriting – It’s about Customers, Not Keywords
There are few professions that can compete with the air of mystery that surrounds SEO. In fact, David Copperfield could learn a thing or two about misdirection and creating mystique from a chat with an SEO consultant. But things are
Does Your Website’s Copywriting Make These Mistakes?
As you know, there’s an abundance of horribly written corporate websites out there – with too much back slapping self praise and not enough focus on the customer. For us copywriters, this presents an opportunity: if you can point out to a company why their website’s copy is ineffective, they might