Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder
If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well,
As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the websiteÃ¢â‚¬â„¢s pages, before packing up and moving on to the next project.
I am a business blogging evangelist. There IÃ¢â‚¬â„¢ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated
The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired
Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there
Just when we think we are making progress a new battleground emerges. The buzz around Online PR has built hopes of a bold new world in which websites are evolving portals of news and information, and online brochures are resigned