Do you still write press releases for clients? If you have media contacts, it may be a worthwhile strategy. But just publishing press release in the hope they get read by the right people is about as effective as air dropping it as confetti in a force 12 gale. Here are four alternatives: 1. Buy a slot in an […]
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder to shoulder with the rest of the marketing crew. Social media and modern content creation […]
15 Punchy Copywriting Tips
“They were easier to read than ignore” – Victor Schwab If you’re looking for punchy copywriting tips, you’ve landed in the right place. It’s often said that copywriting can’t be too long, just too boring. And let’s face it, marketing and advertising is only tolerated at the best of times. So if your copy […]
Top Ten Tips for Marketing Your Website
If you’ve started the New Year with a shiny new website, and invested in some copywriting for the landing page, you might be thinking that you can just sit back and wait for the sales to come flooding in. Well, it’s not that easy I’m afraid. It takes a lot of effort to successfully market […]
Why Copywriters are now Builders, not just Decorators
As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web developers who stayed behind to keep an eye on the site, […]
Learn More About Online PR with a $200 PRWeb Press Release
Online PR is certainly one of the buzz terms at the moment, and what better way to learn more about it than by using a free $200 press release from top online distributors PRWeb. Ponn Sabra at EmpowerWomenNow.com is currently running a promotion with PRWeb in which you can use one of their top press […]
Why Businesses Aren’t Blogging
I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blog? Sometimes I wonder whether I do get carried along with the whole web 2.0 […]
“Google is not a search engine. It’s a reputation management systemâ€Â
The relationship between copywriting and search marketing has never been closer; I now find myself covering the same stories as eminent SEM pros Lee Odden and Andy Beal. All three of us have recently covered issues highlighted in a Wired article about ‘The See-Through CEO’, a story about how being transparent can enhance your image, […]
E-consultancy Roundtable Online-PR report
Discussion of Online-PR continues unabatted with the ever reliable e-consultancy releasing their report on the status quo. A few of the key points: There might be widespread use of Online PR for defensive purposes, such as reputation monitoring, but there is still little proactive use for marketing due to lack of experts and PR agency […]
How Copywriters can Bring Peace to the SEO vs. PR Debate
Just when we think we are making progress a new battleground emerges. The buzz around Online PR has built hopes of a bold new world in which websites are evolving portals of news and information, and online brochures are resigned to the bin. However, the battle-lines are being drawn over who should have dominance over […]