What do you do?
Words mainly. The Copywriter’s Crucible helps businesses to speak in a language their customers understand. Instead of using tired old cliches and corporate jargon, we create marketing which people actually read and respond to.
If your eyes glaze over when reading a lot of today’s marketing, you’re not alone. Too often websites and brochures drone on about a company’s history, the size of its warehouse and how ‘best of breed’ its widget is with all the personality of a fax machine.
This is where we come in.
Whether it’s software, healthcare or writing about cake decorations for the nice lady down the road, we’ve helped all sorts of businesses to make their marketing more credible, interesting to read and effective.
We’ve been writing for the same clients for years. We put this down to our ‘no nonsense’ copywriting style, which swipes aside the fluff and hyperbole that can suffocate a strong sales message. Instead, we present our clients’ products as the solution customers have been yearning for, harnessing psychology, time proven copywriting techniques and just plain common sense.
The result is marketing people actually read and respond to. Marketing which sells through hammering home the reasons to buy, rather than relies on fancy words alone. Instead of glazed eyes and brochures hitting bins, you have excited customers, interested and eager to buy.
Gone are the days of lost sales due to robot speak and corporate claptrap.
Welcome to The Copywriter’s Crucible.