For more than a decade The Copywriter’s Crucible’s team of alchemists have turned words into gold for hundreds of clients across the globe.
In our cauldron, we conjure up hooks, unique mechanisms and big ideas to position your product in a unique, compelling way. The result is you stand tall as the premium choice in your marketplace, and attract customers by triggering deeper feelings in their gut and motivations in their mind.
Along with the words, we weld together ‘deep dive’ surveys, lead magnets, strategically written sales pages, storytelling email sequences and documentary style video sales letters (VSL) to create compelling campaigns that convert cold leads into red hot buyers.
Whether you sell software or supplements, partnering with The Copywriter’s Crucible is an investment in your success. Allow us to increase your profits with the power of big idea infused, strategically planned direct response copy:
“We auditioned five copywriters and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier” – Mike Saif, www.worldclasscoaching.com Learn more…
“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D Learn more…
Matt Ambrose is our copy chief who’s crafted direct response sales pages for millionaire internet marketers, supplement companies and even professional golfers. He’s studied all the classics, been mentored by A-list copy dogs and knows how to get inside the reader’s head to motivate them to say ‘yes’.
The majority of profits come from backend sales. We can help you maximize the lifetime value of every customer with strategically planned and crisply written upsell sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys that build familiarity, foster emotional bonds and the trust needed to get the sale.
Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, we’ve got the copy chops to write and design compelling videos that keep people engaged. We can also create an entire YouTube channel for you that can generate free traffic to your offers from the world’s #2 search engine.
The first step in a prospect’s journey to becoming a customer often starts with an advertorial. We’ve written advertorials that entertain, inform and entice in equal measure to generate leads and sales by providing quality content upfront. This includes advertorials for financial products, supplements, information products and even women’s clothing.
Discover a 14 step strategy for turning your website into a hub of information that generates leads in a measurable and profitable way.
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“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D
“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)
“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda
This can include an analysis of how we’d improve your existing copy, a strategy for driving traffic and leads or a breakdown of how we’d structure a sales page for your product.
This is provided at no obligation, and is information you can use to improve your marketing’s ROI, whether or not you decide to hire us.
We just want to show you that we know what we’re talking about. More importantly, we want to prove to you that we’re the perfect partner for growing your business with smart marketing for many years to come.
So let’s take this to the next level. Get in touch and let’s embark on a profitable relationship that will last a lifetime.