A Melting Pot of Punchy, Persuasive Direct Response Copywriting and Sales Funnel Alchemy

The Copywriter's Crucible - Direct Response Copywriting

The Copywriter’s Crucible helps businesses generate leads and increase profits with high converting sales funnels.

For more than a decade The Copywriter’s Crucible’s team of alchemists have turned words into gold for hundreds of clients across all four corners of the Earth.

In our cauldron we weld together ‘deep dive’ surveys, lead magnets, high converting sales pages, storytelling emails and video sales letters (VSL) to create compelling campaigns that convert cynical cold leads into red hot, impassioned buyers.  

Whether you sell spark plugs, SaaS or supplements, hiring the The Copywriter’s Crucible is an investment in your success as we deliver the copy and the strategy to smash past your growth targets:

Inbound Marketing in Two Weeks – Downloadable Guide

Discover a 14 step strategy for turning your website into a hub of information that generates leads in a measurable and profitable way.

– Why the old methods aren’t working anymore
– How to create content customers will love
– How to take prospects from curious to convinced and eager to buy
– How to track the results and improve the success of every campaign

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Copywriting & Content Marketing Services

Direct Response Copywriting

Copywriting is often called ‘salesmanship in print’, and for good reason. We know how to use all the copywriting techniques and tricks developed by legendary copywriters to persuade people why buying your product is the smart thing to do.

Brochure Copywriting & Design

The Copywriter’s Crucible can provide you with both an engagingly written brochure and professional design to match. We can also advise on the structure and what it should contain to get the best results.

Website Copywriting

Whether you’re selling software or sparkplugs, we provide website copywriting that speaks to your customers in their language, addresses their objections and presents a logical path all the way to the checkout.

Press Releases and Case Studies Copywriting

Let us take your success stories and weave them into promotional materials that showcase your triumphs. We will also ensure your press releases are newsworthy and ready for reprint, with a subtle sales pitch hidden among the words.

Previous Copywriting & Content Marketing Projects


Technicolor – Media Services Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. The information was gained through phone interviews with Technicolor’s project management team… Read more

Cobol Micro Focus – Cobol: No Barriers Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. Despite the small time frame…Read more

Meet the Team

Feedback from Clients


“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)





“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

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6 Reasons to Hire The Copywriter’s Crucible

  • 1. Free consultations and proposals – Provide us with a few details on your project and we’ll respond with a detailed proposal. This will outline how we can improve your existing marketing or the approach we’d take with your new campaign. We often come up with ideas our clients haven’t thought of before. So why not take advantage and get the advice of professional copywriters for free?
  • 2. Cost effective – Based remotely, we don’t have a trendy postcode or offices to pay for. This enables us to offer attractive rates while offering a premium quality copywriting service.
  • 3. Full service copywriting and design agency – Along with copywriting, we can provide you with brochure design, website development, video creation and ongoing support with your online marketing strategy. We can even advise you on SEO and provide you with an action plan for getting traffic through YouTube and social media.
  • 4. Fast delivery – Our team, at The Copywriter’s Crucible, can turnaround copy quickly. Sometimes within 24 hours. But we normally request at least one week so that we have time to go through at least three drafts before we submit copy for your review.
  • 5. Responsive – We work flexible hours, so you always expect a prompt reply to your email or phone call. We have clients all over the world, and are happy to get up early or stay up late to make a Skype call that fits your schedule.
  • 6. Guaranteed quality – At the Copywriter’s Crucible, we offer unlimited redrafts, as we rarely need more than one or two. We also wont ask, or expect, full payment until you’ve signed off the final draft as complete. Removing risk is how we like to do business.

Get in Touch. We Want to Hear About Your Project

At the Copywriter’s Crucible, we love helping business owners to improve their marketing. When you contact us about your project, we won’t just provide a time and cost estimate but a comprehensive proposal on how we can help.

This can include an analysis of how we’d improve your existing copy, a strategy for driving traffic and leads or a breakdown of how we’d structure a sales page for your product.

This is provided at no obligation, and is information you can use to improve your marketing’s ROI, whether or not you decide to hire us.

We just want to show you that we know what we’re talking about. More importantly, we want to prove to you that we’re the perfect partner for growing your business with smart marketing for many years to come.

So let’s take this to the next level. Get in touch and let’s embark on a profitable relationship that will last a lifetime.