A Melting Pot of Punchy, Persuasive Direct Response Copywriting and Big Ideas Alchemy

If you’re struggling to sell your product…your problem isn’t Facebook Ads, graphics or web design…it’s copywriting.

When you’ve got a great offer, it’s compelling copy that inspires, motivates and clinches the sale. Whereas you can have the best product in the world but if your copy is lifeless and dull you’ll burn through your ad budget without making a dime.

My name’s Matt Ambrose and for over 11 years I’ve helped startups, entrepreneurs and global brands to rocket their customer base and sales with punchy, persuasive direct response copy and smart marketing strategy.

I’ve covered all manner of industries, including automated Indian milk farms for Siemens, the pensions crisis for financial newsletter publishers and the natural way to resolve diabetes for millionaire online marketers. So whatever your niches, you can rely on me to find a compelling big idea that will make your promotion a winner.

My recent successes include:

  • A video sales letter that generated $1 million in sales for the PowerChute golf training aid
  • Created an entire launch campaign for a Beverly Hills doctor endorsed anti-aging skincare brand
  • Increased conversions on multiple sales pages for the internet’s #1 soccer coaching website.

Perhaps I can add you to the list?

Get in touch with a few details of your project and I’ll get back to you with a proposal on how I can grow your customer base and sales with my punchy, persuasive direct response copy:

What People Say

“We auditioned five copywriters and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier”  – Mike Saif, www.worldclasscoaching.com Learn more…

“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D Learn more…

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)

Direct Response Copywriting Services

Direct Response Copywriting

I’ve crafted direct response sales pages for millionaire internet marketers, supplement companies and even professional golfers. Whether you need a long form sales page, email sequence or VSL, I’ve got my finger on the button of what’s converting and will boost your conversions.

Email Copywriting

The majority of profits come from backend sales through email. I can help you maximize the lifetime value of every customer with strategically planned and crisply written upsell sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys that build familiarity, foster emotional bonds and the trust needed to get the sale.

Video Sales Letter (VSL) Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, I provide both copy and production for creating compelling videos that keep people engaged. I can also provide you with a strategy for harnessing YouTube to create a remarketing list of red hot buyers you can target at low cost.

Advertorials and Sales Funnels

The first step in a prospect’s journey to becoming a customer often starts with an advertorial. I’ve written advertorials for offers in finance, natural health, beauty and fitness, biz opp and practically any niche you can name.

What I Do

Who I’ve Done it For

  • Agora
  • Jump 450
  • A4D
  • Jumbleberry
  • Strawhouse Labs
  • Siemens
  • Technicolor
  • Sage
  • Deutsche Poste
  • Eferton Group
  • FN Herstal
  • Micro Focus
  • Adestra
  • Trustpilot
  • Action Storage
  • The Malta Experience
  • Eco Designer
  • Parker Software
  • Visual Trends
  • CAP Global
  • Publicis
  • World Class Coaching
  • Metaprocure
  • TAG Worldwide
  • Clickatell
  • AAH Pharmaceuticals
  • Bookatable
“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff

B2B Tech Copywriting Samples

Direct Response Copywriting Samples

Talking tactics with grizzled veteran John “One Legged Golfer” Carlton

About Me

Like many of us in the madcap marketing world, my path to becoming a copywriter was far from a straight one.

I tried working purely for money. Boy, did I try. I worked diligently to climb up the corporate ladder at the head office of a home retail company.

But staring at spreadsheets all day made me feel like I was rolling a boulder up a hill, only to see it crash to the bottom by Monday morning. It was driving me nuts.

Breaking point came when I was sat in an interview for a buyer’s assistant role. With my enthusiasm falling through the floor, I asked if there was any writing involved (this hadn’t been in my notes).

The interviewing team took a sideways glance at each other…some tumbleweed blew past…and the interview was cut short.  Read more

YouTube Remarketing Generator

Get my step-by-step strategy for building a remarketing list using YouTube and then targeting hungry buyers at low cost

– How to target people actively trying to solve problems

– The secret to creating video ads people watch and respond to – Little known way of retargeting video viewers in Google Display for half priced clicks from warmed up prospects

Find out more

What Clients Say

“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

Get in touch

Have questions? See if they’re answered in my FAQ.

What to know who’s pulling the levers behind the curtain? 

Find out more about me on the about page.

Ready to get started?

Then get in touch with a few details about your project. You can expect to hear back from me within 24 hours.

I can either send you a questionnaire or we can discuss the details over Skype.  A proposal detailing my recommendations and a time and cost estimate is then provided at no obligation:

Shooting the breeze with living legend Mr Drayton Bird

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