A Melting Pot of Punchy, Persuasive Copywriting
The Copywriter’s Crucible helps businesses speak in a language their customers understand. Instead of tired old cliches and corporate jargon, we create marketing people actually read and respond to.
If your eyes glaze over when reading a lot of today’s marketing, you’re not alone. Too often websites and brochures drone on about a company’s achievements and the size of its warehouse with all the personality of a fax machine.
But customers are living breathing people. Not robots. When marketing blandly boasts, rather than focuses on their problems, hopes and desires, it isn’t going to persuade people to buy.
This is where we come in.
Whether it’s software, healthcare or writing about cake decorations for the nice lady down the road, The Copywriter’s Crucible has helped all sorts of businesses to improve their marketing. Harnessing psychology, time proven copywriting techniques and just plain common sense, we know how to make websites, brochures and email campaigns more credible, interesting to read and effective.
We’ve been writing for the same clients for years. We put this success down to our ‘no nonsense’ copywriting style, which swipes aside the fluff and hyperbole that can suffocate a strong sales message. Instead, we focus dead centre on what matters to the customer and identifying the hidden triggers that will drive up conversions.
The result is marketing people actually read and respond to. Marketing which sells through hammering home the reasons to buy, rather than relies on fancy words alone. Instead of glazed eyes and brochures hitting bins, you have excited customers, interested and eager to buy.
Gone are the days of lost sales due to robot speak and corporate claptrap.
Welcome to The Copywriter’s Crucible.