A Melting Pot of Punchy, Persuasive Copywriting and Marketing Strategy

The Copywriter’s Crucible provides sales copy for all marketing channels and for high converting direct response campaigns. We also provide the strategy to get the maximum profit from our words, with sales funnel, lead generation and content marketing services.

For the last decade we’ve helped clients to attract customers, differentiate their brand and increase sales with the power of smart marketing.

Whether you need a few emails, a high converting long form sales page or a 60 minute video sales letter (VSL), The Copywriter’s Crucible provides both the content and the strategy for getting better results from your budget.

As you will see from our samples and reviews, we deliver high quality copy with a quick turnaround. Better yet, we do it without the overheads of a traditional agency. So you get premium results without the high price tag.

Who’s Pulling the Levers Behind the Curtain

Running the show at The Copywriter’s Crucible is Matt Ambrose. He’s written for all manner of businesses, from solopreneurs to global tech companies, and in virtually any market you can name

Often listed as author of one of web’s best copywriting blogs and rated alongside the world’s top copywriters, Matt’s punchy writing style and marketing wisdom make him the perfect partner for getting better results from your marketing.

Instead of cliches and corporate claptrap, Matt delivers copy that customers love to read and convinces them with clear, winning arguments. Responses and revenue rise as a result.

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Discover a 14 step strategy for turning your website into a hub of information that generates leads in a measurable and profitable way.

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Copywriting & Content Marketing Services

Direct Response Copywriting

Copywriting is often called ‘salesmanship in print’, and for good reason. We know how to use all the copywriting techniques and tricks developed by legendary copywriters to persuade people why buying your product is the smart thing to do.

Brochure Copywriting & Design

The Copywriter’s Crucible can provide you with both an engagingly written brochure and professional design to match. We can also advise on the structure and what it should contain to get the best results.

Website Copywriting

Whether you’re selling software or sparkplugs, we provide website copywriting that speaks to your customers in their language, addresses their objections and presents a logical path all the way to the checkout.

Press Releases and Case Studies Copywriting

Let us take your success stories and weave them into promotional materials that showcase your triumphs. We will also ensure your press releases are newsworthy and ready for reprint, with a subtle sales pitch hidden among the words.

Previous Copywriting & Content Marketing Projects


Technicolor – Media Services Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. The information was gained through phone interviews with Technicolor’s project management team… Read more

Cobol Micro Focus – Cobol: No Barriers Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. Despite the small time frame…Read more

Meet the Team

6 Reasons to Hire The Copywriter’s Crucible

  • 1. Free consultations and proposals – Provide us with a few details on your project and we’ll respond with a detailed proposal. This will outline how we can improve your existing marketing or the approach we’d take with your new campaign. We often come up with ideas our clients haven’t thought of before. So why not take advantage and get the advice of professional copywriters for free?
  • 2. Cost effective – Based remotely, we don’t have a trendy postcode or offices to pay for. This enables us to offer attractive rates while offering a premium quality copywriting service.
  • 3. Full service copywriting and design agency – Along with copywriting, we can provide you with brochure design, website development, video creation and ongoing support with your online marketing strategy. We can even advise you on SEO and provide you with an action plan for getting traffic through YouTube and social media.
  • 4. Fast delivery – Our team, at The Copywriter’s Crucible, can turnaround copy quickly. Sometimes within 24 hours. But we normally request at least one week so that we have time to go through at least three drafts before we submit copy for your review.
  • 5. Responsive – We work flexible hours, so you always expect a prompt reply to your email or phone call. We have clients all over the world, and are happy to get up early or stay up late to make a Skype call that fits your schedule.
  • 6. Guaranteed quality – At the Copywriter’s Crucible, we offer unlimited redrafts, as we rarely need more than one or two. We also wont ask, or expect, full payment until you’ve signed off the final draft as complete. Removing risk is how we like to do business.

Feedback from Clients

We auditioned five copywriters and and Matt\’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copwriting to Matt on a regular basis and we couldn\’t be happier.

Mike Saif, www.worldclasscoaching.com

We contacted Matt for a copy for our new products catalogue and it was a very good decision. He was extremely efficient throughout: he understood very quickly what kind of tone and style we needed, sent us a sample, was responsive and easy to work with throughout the process, and then sent the full copy on time with no changes needed. The final result is exactly what we expected – simple, elegant copy. We’re definitely planning to use his copywriting services again!

Metal Design Furniture Ltd, www.metaldesign-furniture.co.uk

Everything about Matt\’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.

Anna Sexton, www.thinkbda.com

We were very pleased with the copy Matt supplied for our website. No changes were needed and we’ll definitely be sending him stuff in the future. We’ve also given his name to our web designer who from time to time needs a talented copywriter to work on projects.

Karl Jenkins, www.pencilstreet.org

Get in Touch. We Want to Hear About Your Project

At the Copywriter’s Crucible, we love helping business owners to improve their marketing. When you contact us about your project, we won’t just provide a time and cost estimate but a comprehensive proposal on how we can help.

This can include an analysis of how we’d improve your existing copy, a strategy for driving traffic and leads or a breakdown of how we’d structure a sales page for your product.

This is provided at no obligation, and is information you can use to improve your marketing’s ROI, whether or not you decide to hire us.

We just want to show you that we know what we’re talking about. More importantly, we want to prove to you that we’re the perfect partner for growing your business with smart marketing for many years to come.

So let’s take this to the next level. Get in touch and let’s embark on a profitable relationship that will last a lifetime.

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