Copywriter – The Copywriter's Crucible – Punchy copywriting by freelance copywriter Matt Ambrose

What I Do…

Words mainly. I'm Matt Ambrose, a freelance copywriter, and I can help to make your marketing more credible, persuasive and effective.

If your eyes glaze over while reading a lot of today’s marketing, you’re not alone. Too many businesses think marketing is an excuse to boast about themselves and drench customers in horrible clichéd claptrap.

It isn’t.

Customers are living, breathing people. Not robots. When copywriting drones on with all the personality of a fax machine it isn’t going to engage with people's passions and interests – and it certainly isn’t going to sell any of your products!

That’s where I come in.

You name it, I’ve written about it. Whether it's software, healthcare or writing about cake decorations for the nice lady down the road, I’ve helped all sorts of businesses to improve their marketing.

How? By providing them with tight, engaging copywriting that focuses on the customer's needs. Instead of empty boasts, I write in a ‘no nonsense’ style that swipes aside the fluff and hyperbole that can suffocate a strong sales message. The result is marketing that people actually read and respond to; marketing that hammers home the benefits, instead of relying on fancy words alone.

Instead of glazed eyes and brochures hitting bins, you have excited customers, interested and eager to buy.

Unlimited redrafts and flexible working hours – it’s just the way I like to do business

As a freelance copywriter, it often rest on my shoulders to ensure brochures reach desks, websites go live and marketing launches take place on time, every time. You’ll often find me working on weekends or late into the evening to keep projects on schedule. So whatever your time frame, with me you won’t be hitting the panic button on deadline day.

What’s more, I offer unlimited redrafts. It’s not because I need them. Quite the reverse, in fact. I pride myself on hitting the bullseye on the first attempt. Offering you unlimited redrafts simply gives you the reassurance knowing that hiring me is a safe option. If you’re not happy with the copy, I’ll rewrite it. No questions asked.

Marketing expertise beyond the words

You may have found me via a keyword search on Google. I like to think this shows I have a few more tricks up my sleeve than just stringing a few words together.

I’ve been at this game for some time. So, along with copywriting, I can help you with brochure design (I have a guy), website design, email marketing (which is enjoying a resurgence on mobile) and improving your rank in Google.

So what are you waiting for? There are customers waiting to buy your product!

Hit the email link below or pick up the phone and let’s get your marketing campaign rolling.

matt@copywriterscrucible.com