A Melting Pot of Punchy, Persuasive Direct Response Copywriting and Big Ideas Alchemy

The Copywriter’s Crucible Grows Your Profits with Compelling Marketing that Sells


For more than a decade The Copywriter’s Crucible’s team of alchemists have turned words into gold for hundreds of clients across the globe.

In our cauldron, we conjure up hooks, unique mechanisms and big ideas to position your product in a unique, compelling way. The result is you stand tall as the premium choice in your marketplace, and attract customers by triggering deeper feelings in their gut and motivations in their mind.

Along with the words, we weld together ‘deep dive’ surveys, lead magnets, strategically written sales pages, storytelling email sequences and documentary style video sales letters (VSL) to create compelling campaigns that convert cold leads into red hot buyers.  

Whether you sell software or supplements, partnering with The Copywriter’s Crucible is an investment in your success. Allow us to increase your profits with the power of big idea infused, strategically planned direct response copy:

What We Do Best

Direct Response Copywriting

Matt Ambrose is our copy chief who’s crafted direct response sales pages for millionaire internet marketers, supplement companies and even professional golfers. He’s studied all the classics, been mentored by A-list copy dogs and knows how to get inside the reader’s head to motivate them to say ‘yes’.

Email Copywriting

The majority of profits come from backend sales. We can help you maximize the lifetime value of every customer with strategically planned and crisply written upsell sequences. These can include Soap Opera Sequences, Sideways Sales Letters and Heroes Journeys that build familiarity, foster emotional bonds and the trust needed to get the sale.

Video Sales Letter (VSL) Copywriting

Whether you need a 3 minute explainer video or a 60 minute documentary style VSL, we’ve got the copy chops to write and design compelling videos that keep people engaged. We can also create an entire YouTube channel for you that can generate free traffic to your offers from the world’s #2 search engine.

Advertorials and Sales Funnels

The first step in a prospect’s journey to becoming a customer often starts with an advertorial. We’ve written advertorials that entertain, inform and entice in equal measure to generate leads and sales by providing quality content upfront. This includes advertorials for financial products, supplements, information products and even women’s clothing.

Inbound Marketing in Two Weeks


Inbound Marketing in Two Weeks – Downloadable Guide

Discover a 14 step strategy for turning your website into a hub of information that generates leads in a measurable and profitable way.

  • Why the old methods aren’t working anymore
  • How to create content customers will love
  • How to take prospects from curious to convinced and eager to buy
  • How to track the results and improve the success of every campaign

Please enter your email to download:

Who We’ve Done It For

Eferton Group
FN Herstal
Micro Focus
AAH Pharmaceuticals

Izola Bank
Action Storage
The Malta Experience
Eco Designer
Parker Software
Visual Trends
CAP Global
World Class Coaching
TAG Worldwide

Previous Copywriting & Content Marketing Projects


Technicolor – Media Services Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. The information was gained through phone interviews with Technicolor’s project management team… Read more

Cobol Micro Focus – Cobol: No Barriers Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. Despite the small time frame…Read more

Meet the Team

Feedback from Clients


“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450! (North America’s #1 Performance Advertising agency)





“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.” – Karim Majid, Crinel

“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” – Mike Saif, World Class Coaching (the world’s #1 resource of training materials for soccer coaches)

“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.” – Anna Sexton, bda

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6 Reasons to Hire The Copywriter’s Crucible

  • 1. Free consultations and proposals – Provide us with a few details on your project and we’ll respond with a detailed proposal. This will outline how we can improve your existing marketing or the approach we’d take with your new campaign. We often come up with ideas our clients haven’t thought of before. So why not take advantage and get the advice of professional copywriters for free?
  • 2. Cost effective – Based remotely, we don’t have a trendy postcode or offices to pay for. This enables us to offer attractive rates while offering a premium quality copywriting service.
  • 3. Full service copywriting and design agency – Along with copywriting, we can provide you with brochure design, website development, video creation and ongoing support with your online marketing strategy. We can even advise you on SEO and provide you with an action plan for getting traffic through YouTube and social media.
  • 4. Fast delivery – Our team, at The Copywriter’s Crucible, can turnaround copy quickly. Sometimes within 24 hours. But we normally request at least one week so that we have time to go through at least three drafts before we submit copy for your review.
  • 5. Responsive – We work flexible hours, so you always expect a prompt reply to your email or phone call. We have clients all over the world, and are happy to get up early or stay up late to make a Skype call that fits your schedule.
  • 6. Guaranteed quality – At the Copywriter’s Crucible, we offer unlimited redrafts, as we rarely need more than one or two. We also wont ask, or expect, full payment until you’ve signed off the final draft as complete. Removing risk is how we like to do business.

Get in Touch. We Want to Hear About Your Project

At the Copywriter’s Crucible, we love helping business owners to improve their marketing. When you contact us about your project, we won’t just provide a time and cost estimate but a comprehensive proposal on how we can help.

This can include an analysis of how we’d improve your existing copy, a strategy for driving traffic and leads or a breakdown of how we’d structure a sales page for your product.

This is provided at no obligation, and is information you can use to improve your marketing’s ROI, whether or not you decide to hire us.

We just want to show you that we know what we’re talking about. More importantly, we want to prove to you that we’re the perfect partner for growing your business with smart marketing for many years to come.

So let’s take this to the next level. Get in touch and let’s embark on a profitable relationship that will last a lifetime.