Copywriter | The Copywriter's Crucible | Copywriting Services - Copywriter providing punchy, persuasive copywriting that's customer focused and generates real results

What I Do…

Words mainly. I'm Matt Ambrose, a freelance copywriter, and I help businesses to make their marketing more persuasive, credible and effective.

I've written on all manner of topics, from driving lessons to enterprise software. So whatever the subject, I can provide you with crisp, accessible copywriting that's interesting to read and generates real results.

I can also help to improve your website's conversion rate. Instead of guesswork and assumptions, I use testing and analysis to convert more browsers into buyers (find out how).

My clients include major brands, like Technicolor and Siemens. But I enjoy working with businesses of any size, putting marketing plans into action and watching prospects turn into paying customers.

Gone are the days of boring customers with marketing that drones on with all the personality of a fax machine.

Welcome to The Copywriter’s Crucible.

For a limited time only, I'm offering a FREE review of your marketing collateral. You can send me a web page, email, advert or any other type of marketing copy, and I'll provide you with a free assessment of how it can be improved to generate more sales for your business. Email me now: matt@copywriterscrucible.com

Direct Response

Copywriting is often called 'salesmanship in print', and for good reason. I pride myself on being able to weld together the right collection of words to boost your profits. Read more →

Brochures

I can provide you with all the copywriting. And if you’re also looking for a designer or a printer, I can help with that too. Read more →

Websites

Whether you’re selling software or sparkplugs, I provide website copywriting that speaks to your customers directly and takes them on a logical path towards the checkout. Read more →

Case Studies and Press Release Copywriting

Case Studies and Press Releases

Let me take your success stories and weave them into promotional materials that showcase your triumphs. Read more →

Matt did an excellent copywriting job for us. Our website looks fantastic now, and his writing rounded everything off perfectly and reflected exactly the brand image we were aiming for. We’ll certainly be using his copywriting services again in the future – Monita Scullard, Luxury Experience Concierge Learn more...

Why choose me?

Cost effective - Without a trendy postcode or offices to pay for, I offer attractive rates
Flexible - Whatever type of campaign you’re looking to run, I can partner with designers and marketing specialists to make it possible
Fast - I turnaround copy quickly. Sometimes within 24 hours, if it’s urgent
Responsive - I work flexible hours, so you always expect a prompt reply to your email or phone call
Guaranteed quality - I offer unlimited redrafts. If you’re not happy, neither am I

See what you can expect to get

Technicolor – Media Services

Technicolor, a global leader in the home entertainment industry, wanted a brochure to promote its post production services to film studios. The information for this project was gained, primarily, through conference calls

Micro Focus – Cobol: No Barriers

Micro Focus wanted to promote the global launch of its application development tool, Visual Cobol R3, with a new brochure, website and video. The timeframe? One week. Despite the small time frame