Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response.
It’s been awhile since my last post. The reason? My script has been stuck in compliance hell! Writing compliant health copy has been described as walking along a tightrope across a canyon filled with deadly snakes while wearing a straitjacket.
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation