7 Email Deliverability Tips for Getting in the Primary Tab

Last week was the penultimate call of my ‘Fast Track to A List’ mentorship program with Kim Krause Schwalm. And it was an eye opener, to say the least. Email deliverability expert Adrian Savage joined us as a guest. Adrian

Read More

Let’s sell supplements together

It’s a step many of us aspire to make in our copywriter’s journey… To go from ‘words for hire’ to ‘offer owner’. A step with a whole new set of challenges… But RICHER rewards too. Well, it’s a step I’m

Read More

I paid $13,500 to join a Facebook group. Here’s why

If you’d told me a week ago I’d willingly spend $13,500 to join a Facebook group I’d of told you “you’re outta your darn mind!” But then Copy Accelerator Live happened. Over two days I got blown away by the

Read More

12 Point Checklist for Copy Reviews

What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions

Read More

3 Ways to Impress a Billion Dollar Copywriter

You’ve heard of Stefan Georgi, right? A copywriter whose sales letters bossed the first page of Clickbank… Charges $50-100k per sales letter… Writes copy set to generate $1bn (yes, bn) for clients this year… And he’s the creator of the

Read More

5 Ways to Stand Out in a Sea of Copywriters

The copywriting universe is expanding at breakneck speed. Facebook groups are filling up daily with aspiring teenage wordsmiths  (I’d LOVE to have known about copywriting at their age)…  While copywriters based in India, Nigeria and other countries are upping their

Read More

Make bolder offers to attract higher paying clients

Funny isn’t it, we spend all day writing to sell other people’s stuff, but  struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your

Read More

How Rolex Turned an Inferior Product into a Hot Seller

In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s

Read More

URGENT – Stefan Georgi just shared a chance to turbocharge your career writing for him… But there's a catch

I know I’ve been banging on a lot about Stefan Georgi’s RMBC method recently… But I feel compelled to bang some more… Because the ‘$50k per sales letter’ man just shared an UNBELIVABLE opportunity…. A chance for copywriters to turbocharge

Read More
Arrested for smash-n-grab copy

By the letter of the law, what I did is not a crime.

By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting

Read More