Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more
Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece
This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not
Campaign’s are rarely profitable from day one. It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it. Dan Kennedy is one such marketer. Because even his now revered newsletter wasn’t a
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you
Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with
This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.