You’ve got to make your promos like Die Hard. Whenever it gets too boring, make something EXPLODE. This could be a “Eureka!” moment in a science lab, with scientists high fiving each other across the room… A heart wrenching confession to a stranger in a burger bar… Or the pivotal moment when your hero is […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
People want massive change
Promises are like balloons. You’ve got to blow them up until they’re about to POP. Because here’s the thing… Your reader craves MASSIVE change. They’re hungry for life transforming results… Not mild improvements. So, blow up your promises as big as they’ll go. BUT… And this is a big but… You can only make promises […]
Add Specifics to Sell More
You’ll often hear that “specifics sell”. But why? One simple reason… PROOF. Specifics are concrete details you can add to make your claims more believable. Specifics show that you know what you’re talking about… And that you have proof to back it up. For example… Instead of saying “apigenin helps to relieve stressful thoughts at […]
Inaction is a choice too
Getting people to take action is hard. It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day. But inaction has a price too. That price is continuing to wince when opening a jar from joint pain… To continue feeling embarrassed when they can’t follow […]
It’s not a list, it’s a tribe
Words like “prospects” and “email list” are cold. They sound transactional. Which is going to affect how you write. Do this instead… Use words like “brothers and sisters in arms”, “fellowship”, and “tribe” . Then, when you sit down to write… You’ll naturally write from a position of kinship, and wanting to help people… People […]
How to survive the robot wars
Many guitarists start out wanting to sound like Led Zeppelin… But end up sounding like Kingdom Come. What’s this got to do with writing copy? When starting off you want to study the greats. Read their sales letters… copy them out by hand… and try to replicate their structure and writing style. But, in case […]
Go deeper to get more clicks
To get people to click through their emails, most copywriters go hard on curiosity. Sure, curiosity gets clicks. But conversions? Not as many as you’d hope. Try this instead… Go deeper. Go beyond curiosity, being entertaining or useful. Dig deeper into your reader’s psyche. Say something insightful about why they’re stuck which they’ve never heard […]
The power of dark moments
You always want your reader to think you’re just like them. Someone who worries about the same things… Faces the same daily struggles… And heck, even watches the same TV shows and shares the same worldview. Because the more you can mirror your reader… The more relatable your emails and sales pages will be. So […]
A powerful yet underused emotional trigger
Want to know one of the most powerful emotions to trigger in your copy? An emotion that makes us do crazy things… Makes us wildly jealous… And forces us to feel like we’re in constant competition with our friends, work colleagues, and the Jones’ next door? ENVY! Envy is a super powerful emotion. It’s envy […]
Affiliate World Asia – Email Marketing Takeaways
This week I was shaking hands and kissing babies at Affiliate World Asia. Met lots of high level people, particularly at the DRMP and Clickbank meetups. What I quickly learned is that the key to networking at these events is not to just talk business, but focus on getting to know people and making friends […]