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Author Archive

Be a CMO. Not a Copywriter.

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more

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Shortcut to Writing Winning Sales Letters

Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the

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Rob Wiser’s Passive Income Breakthrough Review – Can it Really Earn You Millions Creating and Selling Info Products?

Fed up of writing for clients for a set fee? Would you rather be banking passive income from creating and selling your own products? I know I would. And I’ve tried to do it a bunch of times. Sure, I’ve

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Ben Settle’s Ten-Minute Workday Program Review – Worth the Investment?

Imagine a life without clients. No more cold emailing, LinkedIn prospecting, or swallowing your pride for sweatshop wages on Upwork. Or how about no more worrying paying the bills when invoices slip overdue and clients go AWOL. Let’s face it,

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5 Ways to Project Status to Attract High Paying Clients

Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece

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3 Ways to Wage War on Bigger Competitors

This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not

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Random Stuff Post #1

Campaign’s are rarely profitable from day one. It’s an ugly truth all the world’s best marketers know about, and have the war stories to prove it. Dan Kennedy is one such marketer. Because even his now revered newsletter wasn’t a

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Ever tried the “Columbo close”?

This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you

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How to Resurrect a Cold Email List

Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with

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Creating a Personal Brand that Crushes

This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.

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