What Does a Copywriter Do – The Ultimate Guide On How to Get into Copywriting

What does a copywriter do? What does a copywriter do? It’s a question I get asked a lot when meeting new people, and even at business networking events.  In a nutshell, a copywriter writes persuasive marketing communications for advertising, marketing campaigns and websites where the goal is to sell, rather than just inform or educate.  […]

Give Your Stories a Ticking Clock to Raise the Stakes and Build Momentum

It would be “like killing Tony Soprano.” Series suicide, in other words. No, I’m not talking about the ending of the Sopranos… I’m talking about the show “24”. Because when it was suggested to one of “24’s” writers that they remove the pounding timer… His verdict was they may as well put a bullet through […]

To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss

“Dr. Lee, how bad is it this time?” “It’s not good, his heart just can’t support his weight.” Near death story leads like this are all the rage in supplements world. And for good reason. “People are bored shitless” (to quote John Carlton)… And opening your sales letter with a dramatic moment can reel in […]

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