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Author Archive

How to ‘Live a Wild Life’ When You’re an Introvert

Where should I go to live in January? Split? Tenerife? Or somewhere new? If you didn’t already know, I’ve been working remotely for 10 years (before ‘digital nomading’ was a thing). Am I telling you this to brag? Not intentionally.

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What the World’s Highest Paid TV Star Can Teach Copywriters About Persuasion

Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75

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How to Create Chatbot QUizzes for Generating Leads at Low Cost

How to Generate $1 Leads on Facebook with Chatbot Quizzes [FREE GUIDE]

Chatbots. Some marketers say they’re passing fad. Others…  ….who are using chatbot quizzes to generate HUGE lists of subscribers for pennies on the dollar… …know different. They know that chatbots can get:  Open rates of over 90% Clickthrough rates of

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The time I nearly got sued by a celebrity TV chef…

“They want £1,000 by the end of the day. Or they’ll SUE.”

That’s what my client yelled at me on the most uncomfortable phone call of my career.

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How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time.

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copywriting for YouTube ads

Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast

YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with

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Be a CMO. Not a Copywriter.

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more

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Shortcut to Writing Winning Sales Letters

Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the

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Rob Wiser’s Passive Income Breakthrough Review – Can it Really Earn You Millions Creating and Selling Info Products?

Fed up of writing for clients for a set fee? Would you rather be banking passive income from creating and selling your own products? I know I would. And I’ve tried to do it a bunch of times. Sure, I’ve

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Ben Settle’s Ten-Minute Workday Program Review – Worth the Investment?

Imagine a life without clients. No more cold emailing, LinkedIn prospecting, or swallowing your pride for sweatshop wages on Upwork. Or how about no more worrying paying the bills when invoices slip overdue and clients go AWOL. Let’s face it,

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