AI email marketing for health supplements is one of the most demanding channels in direct response. The compliance constraints are real. The audience is sceptical — they’ve been promised results before and they know it. The economics depend on subscription and repeat purchase rather than one-time sales. And the copy has to earn trust fast […]
Blogger in chief at The Copywriter's Crucible. A blog focused on helping other copywriters to enhance their skillset and be of more value to clients, and thus push up their pay grade. Also dabbles in internet marketing, cycling and jaunts abroad, in no particular order.
How to Hire an Email Marketing Strategist: 8 Key Questions
Most businesses that hire an email marketing strategist don’t do it badly — they just don’t know what to ask. They end up with someone who talks confidently about “strategy” but can’t point to a revenue number they’ve moved, a conversion rate they’ve improved, or a list problem they’ve actually solved. The result: months of […]
Guide to AI Email Marketing Automation for Small Business
The pitch for AI email marketing automation sounds like a dream for small businesses. Set it up, let it run, watch the results improve while you focus on everything else that needs your attention. The reality most small businesses discover is more disappointing. The emails go out fast. They go out consistently. And they generate […]
AI Email Marketing Strategy: The Complete 2026 Guide
There’s a difference between using AI for email marketing and having an AI email marketing strategy. The first is what most businesses are doing: feeding product descriptions into ChatGPT, generating subject lines in bulk, running the output through a quick spell-check, and sending it to the whole list. The second is a systematic approach to […]
AI Email Copywriting: Why Most Businesses Get It Wrong (And How to Fix It)
Most businesses using AI for email copywriting are making the same mistake. They’re focused on speed — how quickly they can get emails out the door — rather than on quality. On volume, not conversion. The result is a steady output of bland, emotionally flat content that your subscribers can spot from the subject line. […]
What is an AI Email Marketing Strategist?
Most businesses using AI for email marketing are doing it wrong. They’re treating it as a cost-cutting shortcut: paste a product description into ChatGPT, add some bullet points, send it to the whole list. The results speak for themselves: Open rates that plateau. Click rates stuck below 1%. Revenue per email that barely moves. And […]
Make stuff explode
You’ve got to make your promos like Die Hard. Whenever it gets too boring, make something EXPLODE. This could be a “Eureka!” moment in a science lab, with scientists high fiving each other across the room… A heart wrenching confession to a stranger in a burger bar… Or the pivotal moment when your hero is […]
People want massive change
Promises are like balloons. You’ve got to blow them up until they’re about to POP. Because here’s the thing… Your reader craves MASSIVE change. They’re hungry for life transforming results… Not mild improvements. So, blow up your promises as big as they’ll go. BUT… And this is a big but… You can only make promises […]
Add Specifics to Sell More
You’ll often hear that “specifics sell”. But why? One simple reason… PROOF. Specifics are concrete details you can add to make your claims more believable. Specifics show that you know what you’re talking about… And that you have proof to back it up. For example… Instead of saying “apigenin helps to relieve stressful thoughts at […]
Inaction is a choice too
Getting people to take action is hard. It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day. But inaction has a price too. That price is continuing to wince when opening a jar from joint pain… To continue feeling embarrassed when they can’t follow […]