The pitch for AI email marketing automation sounds like a dream for small businesses. Set it up, let it run, watch the results improve while you focus on everything else that needs your attention. The reality most small businesses discover is more disappointing. The emails go out fast. They go out consistently. And they generate […]
How to survive the robot wars
Many guitarists start out wanting to sound like Led Zeppelin… But end up sounding like Kingdom Come. What’s this got to do with writing copy? When starting off you want to study the greats. Read their sales letters… copy them out by hand… and try to replicate their structure and writing style. But, in case […]