You’ve got to make your promos like Die Hard.
Whenever it gets too boring, make something EXPLODE.
This could be a “Eureka!” moment in a science lab, with scientists high fiving each other across the room…
A heart wrenching confession to a stranger in a burger bar…
Or the pivotal moment when your hero is on their knees…
But finds the missing piece of the puzzle that sets them on the road to redemption.
When should you make something explode?
It all comes down to pacing.
When you’ve just had a slow section…
…like the backstory before your PIG opening…
Jolt your readers awake again with a sudden change in pace.
Take the promo in a surprising direction…
Tell the reader something unexpected…
And throw in action fuelled sentences like they’re fireworks.
Remember, you’re competing with your reader’s favorite blogs, magazines and Netflix shows for attention.
So don’t be boring!
Make your promo like Die Hard and find ways to make stuff explode.
Disclaimer: Hat tip David Deutsch for the theme of this post – yet another golden nugget from his Inner Circle program.
