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Category Archive for "Blog"

3 Ways to Thrive During the Coronavirus Outbreak

Shock. Fear. Disbelief. Denial….  And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re

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How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict

How are you coping out there?  I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a

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We All Make Mistakes

After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got

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Ready for 2020? Here's a Great Resource for Upgrading Your Skills for $27

Got big plans for 2020? Me? I’ve signed up for Kim Krause Schwalm’s mentoring program to take my natural copy skills to the next level. As you can imagine, mentoring with an A lister like Kim isn’t cheap. Yet if

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What the World’s Highest Paid TV Star Can Teach Copywriters About Persuasion

Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75

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How to Create Chatbot QUizzes for Generating Leads at Low Cost

How to Generate $1 Leads on Facebook with Chatbot Quizzes [FREE GUIDE]

Chatbots. Some marketers say they’re passing fad. Others…  ….who are using chatbot quizzes to generate HUGE lists of subscribers for pennies on the dollar… …know different. They know that chatbots can get:  Open rates of over 90% Clickthrough rates of

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The time I nearly got sued by a celebrity TV chef…

“They want £1,000 by the end of the day. Or they’ll SUE.”

That’s what my client yelled at me on the most uncomfortable phone call of my career.

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How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time.

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copywriting for YouTube ads

Copywriting for YouTube Ads – How to Get ‘Buyer’ Clicks Fast

YouTube ads may be dirt cheap to run. But that doesn’t mean making them profitable is easy. Far from it. People now have WORSE attention spans than goldfish (Microsoft did a study on it). And you’re competing for attention with

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Shortcut to Writing Winning Sales Letters

Here’s a clever technique for analysing sales letters that came up in the Copy Chief forum (hat tip Stephen Carter): Copy and paste the sales letter into Google Docs (or Word, or whatever). Then in BLOCK CAPITALS write what the

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