As shocking as it might be to some writers, not everybody reads regularly. In fact, most stop reading books after they’ve left school. It’s questionable whether some even started. Many would suggest that TV and other modern distractions are causing literacy levels to drop. If reading levels are falling, will writing standards have to as […]
Content Marketing: Interruption’s Smarter Replacement
Advertisers are struggling with the level of resistance, and stubborn refusal, of people to respond to their ads. People are fed up with being bombarded with messages that have nothing of value to offer them. Cynicism of advertising is now a badge of pride worn to show you won’t be duped by clever wordplay. It’s […]
Has Your Business Learnt that Teaching Sells?
Brian Clark released his ‘Teaching Sells’ report last week on the internet’s potential as a training medium and as a call up for freelance copywriters to think about creating and charging for educational content. No doubt the report will have got entrepreneurial brains racing on how they can build businesses around creating interactive learning environments, […]
Copyblogger Releases ‘Teaching Sells’ Report
Ever since I started learning about the rapidly evolving world of internet copywriting, Brian Clark’s Copyblogger has always been at the top of my reading list. He has finger on the pulse more than most and always gives the impression that he knows more than what he reveals, encouraging you to eagerly await every post […]
What Word Defines the 21st Century?
Languages are constantly evolving as new words are created or take on a new meaning to reflect the issues of the day. Suzie Dent of ‘Countdown‘ fame (a UK quiz show which splices the word game ‘Boggle’ with mental arithmetic, and is almost required viewing for many a university student, myself included) is now accepting […]
Blog theme change
Regular readers will know all about my search for a blog format that will satisfy both blog readers and business visitors. I might be attracting plenty of potential customers through the doors, but they’re not finding what they are looking for and promptly leaving. For the latest reincarnation of The Copywriter’s Crucible I have switched […]
Normal Service to be Resumed Next Week
Its been a bit hectic around here recently, and it looks as though yet another week is going to pass without a proper post. Last week I was rushing round packing boxes and moving house, whilst trying desperately not to lose my laptop in the process. This week has been a case of cramming work into three […]
How Politicians are Being Taught to Engage Online
The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in the UK elections than they do for TV talent show contestants. People have simply lost […]
Five Things You Didn’t Know About Matt Ambrose
This viral campaign seems to be spreading like wildfire – I just hope I can find 5 bloggers to pass it on to who haven’t already been caught! I was tagged by Walter Burek from the Inklings blog. I’m a keen golfer and try and get out as much as I can. Am I any […]
My blog’s name change to ‘The Copywriter’s Crucible’
After much pondering, I have finally decided to change the name of my blog. ‘SEO, Business Blogging and Copywriting UK’ just wasn’t cutting it anymore amongst all the other punchier blog names out there. The spread of broadband, increased time people are spending online and growth of social networks means that effective internet marketing techniques […]