Never underestimate the power of ‘framing’. Framing is what enables paintings sold for $5 on the street to demand $5,000 in an art gallery… Or why a famous violinist may get a standing ovation in a concert hall… But barely make $20 busking in the street. It’s all about how the offer is FRAMED. Here […]
Rolex and the Power of Framing
They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s watches looked dated. Basic. Even cheap. Rolex knew they had to do something fast… Otherwise their goose was cooked. But rather than follow […]
Tell a Story to Boost Conversions for E-com Pages
Facebook is awash with ads for supplements… And most of them are losing money hand over fist. But the supplement sellers could change that if they made ONE key change… A key change that transforms their supplement from a commodity… Into being part of a movement… And that’s to tell the supplement’s backstory. A story […]
5 Day Virtual Event on Using Quiz Funnels in 2022
Are your clients struggling with rocketing ad costs on Facebook? Blame Apple. Because since killing off cookies… Conversion rates on FB have plummeted… While ad costs have shot through the roof. The solution? Quiz funnels. Ryan Levesque’s Quiz Funnel methodology has been around for 7 years now… But it’s getting a new lease of life […]
Top 3 Takeaways from Copy Accelerator Live
Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response. Here are my top three takeaways: Do everything possible to max AOV to have any […]
How Rolex Turned an Inferior Product into a Hot Seller
In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s watches looked dated. Basic. Even cheap. Rolex knew they had to do something fast… something […]
3 Ways to Thrive During the Coronavirus Outbreak
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re in for months (if not years) of economic turmoil, social unrest and uncertainty. Some say […]
How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict
How are you coping out there? I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a hovering threat of airports in the UK getting closed. But this is still small fry […]
Marketing Events During Coronavirus be like…
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style). But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]
We All Make Mistakes
After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got missed, or nobody got the memo from legal. Mistakes happen. I’ve made a bunch of […]