Category Archive for "Marketing"

How Rolex Turned an Inferior Product into a Hot Seller

In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s

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3 Ways to Thrive During the Coronavirus Outbreak

Shock. Fear. Disbelief. Denial….  And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re

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How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict

How are you coping out there?  I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a

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Project Persuasion Spring Break

Marketing Events During Coronavirus be like…

It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).  But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3

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We All Make Mistakes

After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got

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5 Ways to Project Status to Attract High Paying Clients

Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece

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Creating a Personal Brand that Crushes

This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.

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7 Webinar Copywriting Tips – Sell Through Education Instead of Hype

In our marketing bubble, webinars have been the #1 way to sell high ticket items for years. Yet in most markets, their selling power is largely untapped. B2B folks seem convinced anyway. A B2B Content Marketing Trends survey placed webinars

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Schwarzenegger on Marketing

Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.

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3 Secrets to Writing ‘Winning’ Copywriting Proposals that Turn $100 Mini Projects into $10,000 Monster Gigs

You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action

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