Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it can’t make their job any easier trying to classify millions of websites constantly […]
Internet Marketing Motors Ahead In Driving Brand Engagement
Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its these people who need to be interacting with blogs and websites if engagement is really […]
The Engagement Movement Set to Dominate in 2007
The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research firm has now heralded that 2007 will be the year that we begin our full […]
Latest research illustrates the continuing growth of blogs as marketing tools
It’s always satisfying when independent studies collaborate what you have been writing about for the last few months. Internet marketers have been preaching the value of blogs as marketing tools for some time; now the research figures are surfacing to support those claims. A report by ‘Ipsos Mori’ has suggested that average Euro Joe has […]
Searching for the ROI of Engagement Marketing
Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites and interacting with their brands. This revolves around the intrinsic belief that the more time […]
World’s Second Biggest Advertiser Prepares for Their Internet Future
Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPP’s figures, for the last quarter, in which they experienced growth of only a measly 1% in the UK. Significant news when you consider that in […]
Procter & Gamble’s Mission to Solve the Internet Marketing Puzzle
“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities.The traditional marketing model is obsolete.“ Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004. There is a growing realisation that marketing attitudes have to change. The mass marketing tactics […]