Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPPÃ¢â‚¬â„¢s figures, for the last quarter, in which they experienced growth
“I believe today’s marketing model is broken. We are applying antiquated thinking and work systems to a new world of possibilities.The traditional marketing model is obsolete.â€œ Jim Stengel, Global Marketing Officer, P & G, Association of National Advertisers, Oct 2004.
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