Natural health copywriting is a type of health copywriting that focuses on writing about natural health remedies, treatments, and products. This can include writing about herbs, essential oils, homeopathic remedies, and other holistic health therapies. Natural health copywriters may also write about healthy lifestyle choices, such as diet and exercise.

Natural health copywriters specialize in writing copy to promote health supplements, health courses and other health related products. 

They may also provide health related SEO copywriting, web copy and content related to health treatments and the holistic healthcare industry.

What makes health copywriters specialists is that they have specialist knowledge of the healthcare field.  They have advanced knowledge of how the human body works and a deep understanding of how people’s health challenges impact their experience of life. 

They also know how to make compliant health claims that wont get ad accounts banned or clients their clients into trouble.

Health copywriters then wrap all this specialist knowledge together to create campaigns that attract new custromers, gain their trust and convert to generate higher profits.

To be a health copywriter, you will need excellent writing skills and knowledge of the English language. You should also be able to research health topics thoroughly and have a basic understanding of medical terminology. It is also helpful to have some background in marketing or advertising.

The first step to becoming a natural health copywriter is building a solid foundation in direct response copywriting. The good news is that there are tons of books and courses that can help you develop strong direct response copywriting skills in a matter of months. I also recommend studing a natural health sales letter every day, breaking down how it’s structured and writing at least 1,000 words of copy a day. 

You should also be able to research health topics thoroughly and have a basic understanding of medical terminology. It is also helpful to have some background in marketing or advertising. Once you have these skills, look for health-related writing opportunities with magazines, hospitals, clinics, or other health-related organizations. You can also build up your portfolio by writing health-related articles for various publications.

Once you’ve developed a solid foundation in direct response copywriting and health, the next step is to build a portfolio. You can do this on your own even if you dont have any clients. You can find products to write about, or invent your own.

After you’ve created some samples, subscribe to lots of email lists for clients you’d like to write for. See if you can find ways of improving their emails and promotions. Then record a short video in which you introduce yourself and discuss how you can improve a client’s emails and your ideas for boosting conversions. Send the videos to potential clients on LinkedIn, by email or via Facebook. And eventually, you should secure your first client and can officially call yourself a natural health copywriter.

There are no set qualifications you need to be a natural health copywriter. What matters is having strong copywriting skills, knowledge about making compliant health claims and proof that your copy has delivered results for clients. 

However, taking some courses in nutrition and physiology would help a lot. Both to impress clients and also so you can bring specialist expertise to writing about health topics.

To be a health copywriter, you will need excellent writing skills and knowledge of the English language. You should also be able to research health topics thoroughly and have a basic understanding of medical terminology. It is also helpful to have some background in marketing or advertising.

Natural health copywriting is an inspiring and fast growing field to write in. But it’s also high risk. If a natural health copywriter makes a mistake it can land clients in serious hot water. 

Here are the worst 3 mistakes natural health copywriters need to avoid:

1. Making improvement claims – A supplement can only help to support, maintain or promote normal healthy functioning of the body. You can’t make any claims about IMPROVING how an organ performs. Because if an organ isn’t already performing optimally then this would mean, in the eyes of compliance lawyers, that it’s suffering from disease. 

2. Making disease claims – For the same reasons as 1, you can’t talk about diabetes, dementia or any type of disease in a natural health supplement promotion. In fact, you can’t even talk about ‘pain’, ‘insomnia’ or ‘inflammation’ as these could all be implied to be chronic conditions linked to a sub-optimal functioning of an organ.

3. Not talking about the customer’s experience at a deep enough level – While you can’t talk about symptoms of diseases in direct terms, you can talk about a customer’s experience. You can talk about how a disease impacts their life in an emotionally charged way. So when writing a natural health promotion, the trick is imagining watching the target customer’s daily life on a movie screen. And describing what you see in a way that customers can relate to at a deep level, and will motivate them to find a solution that will end their suffering.

There’s no set rates for how much a natural health copywriter can make or charge for their services. However, a good starting point is looking at the rates published by the American Writers and Artists Association for general copywriting.

A natural health copywriter is able to charge more than average copywriters, however, due to their specialist skillset. This includes advanced knowledge of physiology, compliance rules and how to write emotionally charged copy that converts. 

When calculating their fee, a natural health copywriter needs to take into consideration all the deliverables needed to complete a project, how in depth those deliverables need to be and the what it’s going to take to achieve the client’s profit goals.

On top of their fee, natural health copywriters can also charge a royalty, which is commission based on how many bottles are sold, how many promotions are mailed or a client’s profits.

What’s more, elite level natural health copywriters may also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.

You can find typical rates for copywriting on the AWAI website:

AWAI copywriting pricing guide

A freelance natural health copywriter specializes in writing high converting copy for supplements, health courses and other health related products. What makes them specialists is that they have advanced knowledge of physiology, how to make compliant claims and how to write emotionally charged copy that converts.

Freelance natural health copywriters typically work with clients on a per project basis. They can also write for clients ongoing on retainer, which enables them to gain a deeper understanding of the client’s customer and how their products transform people’s lives.

A health and wellness copywriter specializes in helping clients to create and promote courses, health services and other health related products. Health and wellness copywriters possess advanced knowledge of nutrition, physiology and how people can transform their life through key lifestyle changes.

The purpose of health and wellness copywriting is to educate and inform the public about various health topics, as well as promote healthy lifestyles. Health and wellness copywriters may work for hospitals, clinics, health magazines, or other health-related organizations. They may also write health-related articles for various publications.

To be a health and wellness copywriter, you will need excellent writing skills and knowledge of the English language. You should also be able to research health topics thoroughly and have a basic understanding of medical terminology. It is also helpful to have some background in marketing or advertising.

What also makes health and wellness copywriters specialists is that they have a deep understanding of how health issues impact people’s experience of life. And what will motivate them to seek solutions, even after everything else they’ve tried hasn’t worked.

A functional medicine copywriter specialises in writing copy for functional health practitioners who focus on improving people’s health through nutrition and lifestyle changes. More and more people are trying to find ways of improving their health without relying on medications that can have side effects, and also be extremely expensive. For this reason, functional medicine is a rapidly growing field, and the demand for functional medicine copywriters along with it.

Alternative health copywriting is a type of writing that focuses on alternative health topics. The purpose of alternative health copywriting is to educate and inform the public about various health topics, as well as promote healthy lifestyles. Alternative health copywriters may work for hospitals, clinics, health magazines, or other health-related organizations. They may also write health-related articles for various publications.

To be an alternative health copywriter, you will need excellent writing skills and knowledge of the English language. You should also be able to research health topics thoroughly and have a basic understanding of medical terminology. It is also helpful to have some background in marketing or advertising.

The first step to getting into natural health copywriting is having an active interest in health. You should be subscribed to lots of natural health podcasts, be actively reading the latest books on functional medicine and have a passion for helping people to improve their health through nutrition and lifestyle changes.

The next step is developing your natural health copywriting skills. Along with reading books and taking courses on natural health copywriting, a great way to advance your skills is to read a natural health promotion every day and to break down its structure to understand why it’s so effective.

Another way to advanced your natural health copywriting skills is to copy out high converting natural health copy by hand.

Then the third step is creating a portfolio of samples and reaching out to clients in natural health. Rather than send hundreds of cold emails, a better strategy is to research individual clients, dissect some of their copy to identify ways it could be improved and then recording a short video to introduce yourself and share your ideas. This approach is more time consuming. But it has a much better chance of success than sending the same boiler plate cold email to hundreds of clients.

Eventually, once you’ve demonstrated you have copy skills and ideas that can help them, you’ll find a client willing to give you a shot. You’ll then be able to call yourself a fully fledged natural health copywriter. 

Some tips for writing health copy include:

– Choose a catchy headline that will grab the reader’s attention.

– Write in a clear and concise manner.

– Use simple words and sentences.

– Avoid using technical jargon.

– back up your claims with evidence from reputable sources.

– Use positive language to promote healthy lifestyles.

Here are some resources that have helped advance my skills, and I recommend to all aspiring natural health copywriters:

Stefan Georgi’s RMBC Method – Learn “billion dollar” copywriter’s step-by-step process for writing high converting sales letters in as little as 3 days.

80/20 Email Copywriting – Ian Stanley’s popular course on writing high converting emails

John Carlton’s Simple Writing System

Copyhour – A daily email course on studying and writing great copy

Breakthrough Advertising by Eugene Schwartz (very advanced)

How to Write a Great Advertisement by Victor Schwab

The Halbert Copywriting Method Part III – Bond Halbert 

Copy Accelerator – Stefan Georgi and Justin Goff’s coaching group in which you can get feedback on your copy, weekly calls with Stefan and Justin and potentially get some work from the jobs board.

David Deutsch’s Inner Circle – For just $90 per month you gain access to two coaching calls a month in which he’ll provide feedback on your copy.

Justin Goff’s YouTube channel.

With the help of these resources, you can also become a highly paid and sought after natural health copywriter.