Natural Health Copywriter – Compelling Alternative Health Copy that Converts

Natural health copywriter for supplements

Natural Health Copywriter – Compelling Alternative Health Copy that Converts

Meet Matt Ambrose
Natural Health Copywriter

As a natural health copywriter I’ve written for a long list of top tier supplement companies, including Onnit, Dr. Sears, Healthy Back Institute and Sun Coast Sciences.

I’ve also been mentored by A list alternative health copywriter Kim Krause Schwalm, and I’m a monthly subscriber to Cody Bramlett’s Supplement Millionaire program.

So I provide both natural health copywriting for crafting emails, advertorials, e-com pages and full length sales letters and VSLs, but also knowledge on the strategic planning necessary for launching and running a supplement business.

My successes include writing a VSL that generated $1m+ on cold traffic, writing YouTube ads that have generated 1m+ views, and a recent new supplement launch that generated a $400 AOV and $2.33 earnings per click.

As an alternative health copywriter with my own supplements brand, I can assist you with both copy and strategy

What makes me standout from other natural health copywriters is that I’ve launched my own range of supplements. 

This shows I’m willing to bet my own money on the ability of my copy to convert cold traffic. 

What’s more, launching my own supplement means I have first hand experience of what it takes to plan, launch and optimise a campaign. And I understand the backend side of running a supplement business, including finding affiliates, tracking the data and creating highly profitable funnels that generate a high AOV.

So if you’re looking for a natural health copywriter who can provide you with both high converting health copy and strategic planning expertise, book a 30 min strategy call to find out how I can help grow your brand.

  • Launched my own supplement funnel that generated $400 AOV and $15 per 1,000 email sends for my affiliate (doubling their average commission goal)
  • Generated $1 million on cold traffic for the PowerChute golf training aid.
  • Wrote a YouTube ad that’s generated 1m+ views and likely $100k for my client (based on the $5k bonus I was awarded)
  • Won ‘Billion dollar’ copywriter Stefan Georgi’s Alitura sales letter competition out of 100 entrants.

  • Increased conversions 428% for a probiotic supplement sales letter (read the case study)
  • Increased conversions 400% for a educational resources website
  • Passed an audition to write financial copy for Clayton Makepeace, one of the greatest copywriters of all time.
  • Created the launch campaign for a Beverly Hills based anti-aging skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement

Matt Ambrose - Natural Health Copywriter




projects done


Kim Krause Schwalm

“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Work with a Natural Health Copwriter ready to support you over the long haul.

Greater awareness on health issues has led to an explosion in supplement sales.

In fact, some of the biggest selling categories on Amazon are supplements.

But while the popularity of supplements has exploded…

So has the competition.

The good news is that my direct response natural health copywriting can give you a competitive advantage.

Because in a sea of sameness…

When the ingredients are largely the same…

The best way to standout is with IDEAS.

This includes:

Unique mechanism of the problem – Presenting a NEW reason why the customer is experiencing a health issue, such as a rogue hormone or the natural production of an unwanted chemical

Unique mechanism of the solution – Discussing how the supplement works in a NEW way. This could include describing how the metabolism works in a more detailed way, or discussing how a newly discovered hormone in the brain controls fat loss.

Compelling “hero’s journey” story – We’ve been hardwired to respond to storytelling in a more emotionally charge way since we sat around campfires living in tribes. Through describing the “hero’s journey”…

…including a moment of crisis with high stakes, a mysterious guru and a breakthrough when all seemed lost…

We can create greater emotional engagement that will translate to higher sales.

What’s more…

After having learned how to launch my own supplement brand, I can assist you with the strategic planning as well.

This includes:

  • How to use software tools like Hotjar to test, refine and optimize your offers…
  • How to find and attract affiliates able to promote your supplements to their lists of 100s of 1,000s of people…
  • Helping you to scale your offers on cold traffic.

What also separates me from other natural health copywriters is that I work with you over the long haul.

Launching a new supplement is a marathon. Not a sprint.

Rarely is launching a new supplement a monster success on day one. From my 16 years of experience, I’ve learned that success comes from testing, refinement and incremental improvements.

So when you hire me, you’re hiring someone who’ll be with you for the long haul. 

Unlike fly-by-night copywriters who disappear as soon as the check has cleared…

In exchange for a small royalty, I’ll work with you ongoing to test new headlines, new leads, new advertorials, new emails and new upsells to ensure you’re consistently hitting your profit targets.

So working with me is like having a high converting natural health copywriter “on staff”…

Freeing you to focus on what you do best.

                                            <img width="300" height="271" src="" alt="" loading="lazy" srcset=" 300w, 465w, 350w, 555w" sizes="(max-width: 300px) 100vw, 300px" />                                                     
    <h4 style="background-color: #ffffff; text-align: center;"><em>“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas. That extra effort is definitely what helped push you to the top in a field of great submissions. It’s a good lesson about going the extra mile, of overdelivering!”</em> – Billion dollar generating copywriter and business owner Stefan Georgi</h4>        
                                                <a href="">
                        <img width="235" height="300" src="" alt="" loading="lazy" srcset=" 235w, 465w, 350w, 300w" sizes="(max-width: 235px) 100vw, 235px" />                             </a>
    <p style="text-align: center;"><a href="">Case Study – A Breakdown of How I Rocketed Conversions 428% for a Probiotic Supplement Sales Letter – Click to download</a></p>     
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                        <img width="212" height="300" src="" alt="" loading="lazy" srcset=" 212w, 768w, 724w, 465w, 350w" sizes="(max-width: 212px) 100vw, 212px" />                                </a>
    <p style="text-align: center;"><a href="">Find out how I can make your ads more compliant, trustworthy and higher converting – all at the same time!</a></p><h4><em>“I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” –</em></h4><h4><em> </em>Shaun Tay, Better Body Co </h4>      
            Trusted to Write Copy that Converts         </h3>
            Happy Clients.          </h3>
                        happy clients all over the world
    <ul><li>Dr. Sears</li><li>ONNIT Labs</li><li>Sun Coast Sciences</li><li>Del Mar Labs</li><li>Healthy Back Institute</li><li>Truegenics</li><li>Jump 450</li><li>A4D</li><li>Jumbleberry</li><li>Strawhouse Labs</li><li>Siemens</li><li>Technicolor</li><li>Sage</li><li>Deutsche Poste</li><li>Eferton Group</li><li>FN Herstal</li><li>Micro Focus</li><li>Adestra</li></ul><ul><li>Action Storage</li><li>The Malta Experience</li><li>Eco Designer</li><li>bda</li><li>Visual Trends</li><li>CAP Global</li><li>Publicis</li><li>World Class Coaching</li><li>Metaprocure</li><li>TAG Worldwide</li><li>Clickatell</li><li>AAH Pharmaceuticals</li><li>Bookatable</li><li>Trustpilot</li><li>Pomegranate</li></ul><h2 style="text-align: center;"><strong>Copywriting Courses Completed</strong></h2><ul>
<li>-&nbsp;<a href="" target="_blank" rel="noopener">Cody Bramlett's Supplement Millionaire program</a></li>
<li>- Chris Haddad's P.I.G. Method</li>
<li>- Kim Krause Schwalm Fast Track to A List Mentorship</li>
<li>- Clayton Makepeace Quick Start Copywriting System</li>
<li>- Russ Reynolds Supplement Academy Mentorship</li>
<li>- Lukas Resheske Mentorship</li>
<li>- Harlan Kilstein’s NLP Copywriting course</li>
<li>- Agora’s Media Buying Mastery Program</li>
<li>- John Carlton’s Simple Writing System</li>
<li>- Todd Brown’s E5 CAMP</li>
<li>- Kim Krause Schwalm’s 3Rs Mastery Course</li>
<li>- David Garfinkel’s Fast, Effective Copy</li>
<li>- Andre Chaperon’s Autoresponder Madness</li>
<li>- Caleb O’Dowd’s List Building System</li>
<li>- Parris Lampropoulos’ natural health copywriting course</li>
<li>- Joel Erway’s Webinar Accelerator Program</li>

Complete ‘Done for You’ Natural Health Copywriting Funnels

When launching a new supplement, you likely going to need all sorts of collateral for the entire funnel. Every element needs to be dialled in to ensure you can maximize the profitability of every click.

 I can provide you with every step of converting a click into a customer, which includes:

1. Facebook and YouTube Ads – Facebook ads are great for testing  ideas and growing a community around the health issue you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. 

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Sales letters/VSLS – High converting sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Follow-up email sequence –  The first sale is typically to break even. The profit is then found in the list of customers your sales create. My 10 email upsell sequences are designed to reduce refund rates while upselling additional products or affiliate products to increase the profitability of every customer.

                                            <img width="640" height="853" src="" alt="" loading="lazy" srcset=" 768w, 225w, 465w, 350w, 1920w, 1280w" sizes="(max-width: 640px) 100vw, 640px" />                                                     
    <p style="text-align: center;">With one of my mentors, Head Chief of Copy Chief Kevin Rogers</p><h2><strong>Natural Health Copywriting for Sales Letters</strong></h2>      
                                            <img width="640" height="398" src="" alt="Natural health copywriter sample sales letter" loading="lazy" srcset=" 1024w, 300w, 768w, 1536w, 465w, 350w, 1738w, 1280w" sizes="(max-width: 640px) 100vw, 640px" />                                                        
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                        <img src="" title="Native American Energy Tea Recipe" alt="Natural health copywriter sales letter sample #2" />                               </a>
                                            <img width="640" height="284" src="" alt="Natural health copywriter sample #3" loading="lazy" srcset=" 1024w, 300w, 768w, 1536w, 465w, 350w, 1713w, 1280w" sizes="(max-width: 640px) 100vw, 640px" />                                                      
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                        <img src="" title="Brain Secret of Sardinia&#8217;s Super Agers" alt="natural health copywriter sample #4" />                             </a>
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                        <img width="223" height="300" src="" alt="" loading="lazy" srcset=" 223w, 465w, 350w, 576w" sizes="(max-width: 223px) 100vw, 223px" />                             </a>
                                        <figcaption>Omega Q Plus Max - Heart Health Lead</figcaption>
                                    <img width="228" height="300" src="" alt="" loading="lazy" srcset=" 228w, 768w, 778w, 1080w, 465w, 350w" sizes="(max-width: 228px) 100vw, 228px" />                                          <figcaption>Sales letter for a probiotic weight loss supplement</figcaption>
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                        <img width="216" height="300" src="" alt="" loading="lazy" srcset=" 216w, 465w, 350w, 595w" sizes="(max-width: 216px) 100vw, 216px" />                             </a>
                                        <figcaption>Sales letter for a weight loss spray</figcaption>
                                        <a href="">
                        <img width="281" height="300" src="" alt="" loading="lazy" srcset=" 281w, 768w, 959w, 465w, 350w, 1066w" sizes="(max-width: 281px) 100vw, 281px" />                              </a>
                                        <figcaption>Sales letter for a brain health supplement</figcaption>
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                        <img width="218" height="300" src="" alt="" loading="lazy" srcset=" 218w, 465w, 350w, 589w" sizes="(max-width: 218px) 100vw, 218px" />                             </a>
                                        <figcaption>Sales letter for a probiotic gut health supplement</figcaption>
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                        <img width="247" height="300" src="" alt="" loading="lazy" srcset=" 247w, 465w, 350w, 677w" sizes="(max-width: 247px) 100vw, 247px" />                             </a>
                                        <figcaption>VSL script for a Peruvian natural hair loss remedy</figcaption>
        <h2><b>Natural Health Copywriting for VSLs</b></h2>     
    <p><iframe src="" width="485" height="273" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><iframe width="485" height="273" src="" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><p><iframe src="" width="485" height="273" frameborder="0" allowfullscreen="allowfullscreen"></iframe>

Natural Health Copywriting for Landing Pages

Natural Health Email Copywriting

Natural Health Copywriting for Advertorials


My inbox is going mental, and so no time to reply!

The Parent emails are still going mental….I had 40 subscriptions in October, and now have 440….in financial terms, that’s £400 a month previously up to £4400 of repeat subscriptions monthly…and growing daily!!

Quite mad!!! Best investment ever! ? Thank youuuu!! I’ll be back for more, once I have time to catch a breath!!

Rachael, Year 6 Buddy

                Rachael, Year 6 Buddy                   
            &#8220;I’ve had the pleasure to work with several amazing natural health copywriters. Some are ‘A’ list copywriters who regulaly pulls in millions of dollars through their copy. I’ve worked with Matthew Ambrose for a couple of projects. Very reliable and his work is always solid.” 
                            <h3>Shaun Tay</h3>
                Better Body Co                  
                                <img src="" alt="Shaun Sheik, Jump 450!"/>
            “I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.”
                            <h3>Shaun Sheik, Jump 450!</h3>
                (North America’s #1 Performance Advertising agency)                 
                                <img src="" alt="Jason Akatiff"/>
            “Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.”
                            <h3>Jason Akatiff</h3>
                Found A4D                   
                                <img src="" alt="Karim Majid"/>
            “We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”
                            <h3>Karim Majid</h3>
                                <img src="" alt="Anna Sexton"/>
            “Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.”
                            <h3>Anna Sexton</h3>
                bda (Buckingham Design Associates)                  
                                <img src="" alt="Mike Saif"/>
            &#8220;We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.” 
                            <h3>Mike Saif</h3>
                World Class Coaching (the world’s #1 resource of training materials for soccer coaches)                 
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    <h2><strong>Frequently Asked Questions</strong></h2>        
                                            <a href="">What does a natural health copywriter do?</a>
                <p dir="ltr" style="line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;">Natural health copywriters specialize in writing copy to promote health supplements, health courses and other health related products. What makes health copywriters specialists is that they know how to make compliant health claims, they have advanced knowledge of how the human body works and a deep understanding of how people’s health challenges impact their experience of life. </p><p dir="ltr" style="line-height: 1.38; background-color: #ffffff; margin-top: 0pt; margin-bottom: 0pt;">Health copywriters then wrap all this specialist knowledge together to create campaigns that convert at a higher level and generate higher profits, while helping to protect clients from making non-compliant claims.</p>
                                            <a href="">How do I become a copywriter for natural health?</a>
                The first step to becoming a natural health copywriter is building a solid foundation in direct response copywriting. The good news is that there are tons of books and courses that can help you develop strong direct response copywriting skills in a matter of months. I also recommend studing a natural health sales letter every day, breaking down how it’s structured and writing at least 1,000 words of copy a day. 

Once you’ve developed a solid foundation in direct response copywriting, the next step is to build a portfolio. You can do this on your own even if you dont have any clients. You can find products to write about, or invent your own.

After you’ve created some samples, subscribe to lots of email lists for clients you’d like to write for. See if you can find ways of improving their emails and promotions. Then record a short video in which you introduce yourself and discuss how you can improve a client’s emails and your ideas for boosting conversions. Send the videos to potential clients on LinkedIn, by email or via Facebook. And eventually, you should secure your first client and can officially call yourself a natural health copywriter.
What qualifications do you need to be a natural health copywriter?
There are no set qualifications you need to be a natural health copywriter. What matters is having strong copywriting skills, knowledge about making compliant health claims and proof that your copy has delivered results for clients. 

However, taking some courses in nutrition and physiology would help a lot. Both to impress clients and also so you can bring specialist expertise to writing about health topics.
What are the 3 common mistakes a natural health copywriter may make?
Natural health copywriting is an inspiring and fast growing field to write in. But it’s also high risk. If a natural health copywriter makes a mistake it can land clients in serious hot water. 

Here are the worst 3 mistakes natural health copywriters need to avoid:

1. Making improvement claims – A supplement can only help to support, maintain or promote normal healthy functioning of the body. You can’t make any claims about IMPROVING how an organ performs. Because if an organ isn’t already performing optimally then this would mean, in the eyes of compliance lawyers, that it’s suffering from disease. 

2. Making disease claims – For the same reasons as 1, you can’t talk about diabetes, dementia or any type of disease in a natural health supplement promotion. In fact, you can’t even talk about ‘pain’, ‘insomnia’ or ‘inflammation’ as these could all be implied to be chronic conditions linked to a sub-optimal functioning of an organ.

3. Not talking about the customer’s experience at a deep enough level – While you can’t talk about symptoms of diseases in direct terms, you can talk about a customer’s experience. You can talk about how a disease impacts their life in an emotionally charged way. So when writing a natural health promotion, the trick is imagining watching the target customer’s daily life on a movie screen. And describing what you see in a way that customers can relate to at a deep level, and will motivate them to find a solution that will end their suffering.
How much does a natural health copywriter make?
There’s no set rates for how much a natural health copywriter can make or charge for their services. However, a good starting point is looking at the rates published by the American Writers and Artists Association for general copywriting.

A natural health copywriter is able to charge more than average copywriters, however, due to their specialist skillset. This includes advanced knowledge of physiology, compliance rules and how to write emotionally charged copy that converts. 

When calculating their fee, a natural health copywriter needs to take into consideration all the deliverables needed to complete a project, how in depth those deliverables need to be and the what it’s going to take to achieve the client’s profit goals.

On top of their fee, natural health copywriters can also charge a royalty, which is commission based on how many bottles are sold, how many promotions are mailed or a client’s profits.

What’s more, elite level natural health copywriters may also use value based pricing. This is where they calculate their fee based on the predicted profits, and what a fair percentage would be for their services. As the conversion rate of their copywriting will have a bigger impact on profits than any other factor.
What is a freelance natural health copywriter?
A freelance natural health copywriter specializes in writing high converting copy for supplements, health courses and other health related products. What makes them specialists is that they have advanced knowledge of physiology, how to make compliant claims and how to write emotionally charged copy that converts.

Freelance natural health copywriters typically work with clients on a per project basis. They can also write for clients ongoing on retainer, which enables them to gain a deeper understanding of the client’s customer and how their products transform people’s lives.
What’s a health and wellness copywriter?
A health and wellness copywriter specializes in helping clients to create and promote courses, health services and other health related products. Health and wellness copywriters possess advanced knowledge of nutrition, physiology and how people can transform their life through key lifestyle changes.

What also makes health and wellness copywriters specialists is that they have a deep understanding of how health issues impact people’s experience of life. And what will motivate them to seek solutions, even after everything else they’ve tried hasn’t worked.
What’s a functional medicine copywriter?
A functional medicine copywriter specialises in writing copy for functional health practitioners who focus on improving people’s health through nutrition and lifestyle changes. More and more people are trying to find ways of improving their health without relying on medications that can have side effects, and also be extremely expensive. For this reason, functional medicine is a rapidly growing field, and the demand for functional medicine copywriters along with it.
How do I get into natural health copywriting?
The first step to getting into natural health copywriting is having an active interest in health. You should be subscribed to lots of natural health podcasts, be actively reading the latest books on functional medicine and have a passion for helping people to improve their health through nutrition and lifestyle changes.

The next step is developing your natural health copywriting skills. Along with reading books and taking courses on natural health copywriting, a great way to advance your skills is to read a natural health promotion every day and to break down its structure to understand why it’s so effective.

Another way to advanced your natural health copywriting skills is to copy out high converting natural health copy by hand.

Then the third step is creating a portfolio of samples and reaching out to clients in natural health. Rather than send hundreds of cold emails, a better strategy is to research individual clients, dissect some of their copy to identify ways it could be improved and then recording a short video to introduce yourself and share your ideas. This approach is more time consuming. But it has a much better chance of success than sending the same boiler plate cold email to hundreds of clients.

Eventually, once you’ve demonstrated you have copy skills and ideas that can help them, you’ll find a client willing to give you a shot. You’ll then be able to call yourself a fully fledged natural health copywriter.

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