Direct Response VSL Copywriter Who Turns Launches into 7 Figure Brands

My PowerChute golf training video sales letter generated $1million+ on cold traffic

In today’s super competitive marketplace, you need to do everything possible to maximize conversions and average order value.

There’s no better way of doing it than with an emotionally captivating yet logical video sales letter (VSL). In fact, you can launch a 7 figure brand with a high converting VSL.

My name is Matt Ambrose. And I’m a direct response VSL copywriter, with a specialty in natural health supplements and info products.

I write VSLs that combine time proven direct response copywriting techniques with engaging storytelling, sprinkled with logic and proof, to create video sales letters that trigger viewers into a buying frenzy, to create a transformation story of their own.

My clients include leading performance marketing agencies, like A4D, Jumbleberry and Jump 450; global brands like Onnit, Technicolor, and Siemens, and millionaire internet marketers like Jason Akatiff, Shaun Sheik, and Stefan Giorgi.

VSL copywriter topics covered:

“If you’re looking for a VSL copywriter to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Recent Wins

• Generated $1 million on cold traffic for the PowerChute golf training aid
• Awarded a $5,000 bonus for a control crushing YouTube ad
• Boosted conversions 428% for a probiotic supplement sales letter (read the case study)
• Won a sales letter competition run by ‘Billion Dollar’ copywriter Stefan Georgi out of 100 copywriters
• Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
• Created the launch campaign for a Beverly Hills luxury skin care brand
• Increased conversions across sales pages for the internet’s #1 soccer coaching website
• Outperformed 360 other copywriters to write copy for a leading supplement company based in Singapore.
• Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement

As a paid member of Copy Accelerator, I attend weekly training calls on what’s working in direct response marketing. I also have access to a network of copywriters and marketers performing at the highest level in the direct response industry. 

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas.” – Billion Dollar Selling  Copywriter Stefan Georgi

How My VSL Copywriting Gets Results

“He hired Matt as a VSL copywriter on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

VSL Copywriter Portfolio

Memberships and Copywriting Courses Completed

Member of Copy Accelerator Lite

Clayton Makepeace’s Quick Start Copywriting System

Kim Krause Schwalm’s ‘Fast Track to A List’ mentorship program

Russ Reynolds’ Supplement Copywriting Academy

Lukas Resheske’s Copywriting Mentorship Program

Agora’s Media Buying Mastery Program

Copy Chief’s RFL

John Carlton’s Simple Writing System

Todd Brown’s E5 CAMP

Kim Krause Schwalm’s 3Rs Mastery Course

David Garfinkel’s Fast, Effective Copy

Andre Chaperon’s Autoresponder Madness

Caleb O’Dowd’s List Building System

Parris Lampropoulos’ Taki fund raiser course

Ian Stanley’s 80/20 Copywriting

Complete ‘Done for You’ VSL Copywriting Funnel – $15,000

When launching a new product, you have to provide a smooth path from the Facebook ad, to the presell page to the video. Not to mention the checkout page, upsells and followup email sequence. So it’s vital every element is dialled in to make the funnel as slick, friction free as possible.

To make your life easier, I offer copywriting for complete video sales letter funnels as a packaged service:

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the problem you’re solving. Then when we’re ready to launch, we already have a list of people to sell to. Creating quizzes with chatbots is another great way of researching the market and growing a list of potential customers.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine  storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup direct response email sequence –  The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450 (North America’s #1 Performance Advertising agency)

How to Work With Me

I only work with clients for whom I believe I can provide a significant return on the cost of my services, and where partnering is a good fit for both of us.

Here’s what my ideal client looks like:

– Selling supplements or health related info products
– Has already had successful launches
– Understands the value of direct response copywriting
– Understands that we’re in the customer acquisition game
– Has a LEGIT product with proof of the results it produces
– A REAL and emotionally compelling story behind how the product was created
– Generating 7 or 8 figures a year (or at least aspire to)

If this sounds like you and you’re interested in working together, you can schedule a strategy call.

On a 30 minute call the information I’d like to cover includes:

1. What is the product and what makes it superior?

2. Who is the target market and what information do you have on them?

3. Do you have an existing sales page or VSL?

4. How well is it performing?

5. How are you getting traffic to that page?

6. Do you have an interesting backstory on how/why the product was created?

7. Does the idea of spending $6-10k on copy make you fall off your chair?

Based on your answers, I’ll then put together a proposal on how we can work together.

Th proposal will outline my recommended strategy, my ideas for improving your existing promotion or creating a new one and what your investment will be for us to work together.

So if you’re ready to get the ball rolling on working together to generate higher profits for your business, book your strategy call right now:

Shooting the breeze with living legend Mr Drayton Bird