Direct Response VSL Copywriter Who Turns Launches into 7 Figure Brands

My PowerChute golf training video sales letter generated $1million+ on cold traffic

Matt Ambrose - VSL Copywriter specialising in natural health and supplements
Matt Ambrose – VSL Copywriter

VSL copywriter for health, beauty, info products and more. I work with you until the copy converts.

A high impact, emotionally charged VSL can turn a single product launch into a 7 figure brand…

But only when you know how to write, structure, and produce a VSL that’s going to crush the competition and generate an avalanche of conversions.

My name is Matt Ambrose. And I’m a direct response VSL copywriter.

I’ve written for 100+ companies over 10+ years. But now specialize in VSLs for natural health supplements and info products.

My successes to date include a VSL that generated $1m+ on ice cold traffic… a YouTube ad that generated 1 million+ views for my client and a $5k bonus for me… and a control crushing script for a probiotic supplement.

My clients include leading performance marketing agencies like A4D, Jumbleberry and Jump 450; global brands like Onnit, Technicolor, and Siemens; and millionaire internet marketers like Jason Akatiff, Shaun Sheik, and Stefan Giorgi.

So whether you’re an established brand or just getting started…

I provide the copy chops, track record, and experience to make your VSL project a monster success.

VSL copywriter topics covered:

  • Weight loss
  • Skincare and beauty products
  • Hair loss
  • Healthy blood sugar
  • Longevity and anti-aging
  • Brain health
  • Hormonal health
  • Anxiety
  • Gut health
  • Golf
  • Manifestation and self improvement

My Powerchute VSL generated $1m on cold traffic

“If you’re looking for a VSL copywriter to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor

Recent Wins

  • Generated $1 million on cold traffic for the PowerChute golf training aid
  • Awarded a $5,000 bonus for a control crushing YouTube ad
  • Boosted conversions 428% for a probiotic supplement sales letter (read the case study)
  • Won a sales letter competition run by ‘Billion Dollar’ copywriter Stefan Georgi out of 100 copywriters
  • Passed an audition to write financial copy for Clayton Makepeace, one of the world’s top A list copywriters
  • Created the launch campaign for a Beverly Hills luxury skin care brand
  • Increased conversions across sales pages for the internet’s #1 soccer coaching website
  • Outperformed 360 other copywriters to write copy for a leading supplement company based in Singapore.
  • Copychiefed by David Garfinkel for the launch campaign of a new brain health supplement
Copy Accelerator Member

As a paid member of Copy Accelerator, I attend weekly training calls on what’s working in direct response marketing. I also have access to a network of copywriters and marketers performing at the highest level in the direct response industry. 

“Matt – great work. We loved your letter and you really just nailed it on so many different levels – from the formatting which was really on point, to the story telling and big ideas.” – Billion Dollar Selling  Copywriter Stefan Georgi

VSL Copywriting Resources

“He hired Matt as a VSL copywriter on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.” – Jason Akatiff, A4D

VSL Copywriter Examples

Copywriting Courses Completed

Chris Haddad’s P.I.G. Method

Chris Haddad’s VSL Workshop

Cody Bramlett’s Supplement Millionaire

Clayton Makepeace’s Quick Start Copywriting System

Kim Krause Schwalm’s ‘Fast Track to A List’ mentorship program

Russ Reynolds’ Supplement Copywriting Academy

Lukas Resheske’s Copywriting Mentorship Program

Agora’s Media Buying Mastery Program

Copy Chief’s RFL

John Carlton’s Simple Writing System

Todd Brown’s E5 CAMP

Kim Krause Schwalm’s 3Rs Mastery Course

David Garfinkel’s Fast, Effective Copy

Andre Chaperon’s Autoresponder Madness

Caleb O’Dowd’s List Building System

Parris Lampropoulos’ Taki fund raiser course

Ian Stanley’s 80/20 Copywriting

With Chief of Copy Chief, Kevin Rogers

Complete ‘Done for You’ VSL Copywriting Funnel

When launching a new product, you have to provide a smooth path from the Facebook ad, to the presell page to the video. Not to mention having a dialled in checkout page, upsells and follow-up email sequence. Hiring me to write every stage will ensure your funnel is as slick, friction free as possible.

Check out my portfolio to view more samples.

1. Facebook Ads – Facebook ads are great for testing  ideas and growing a community around the problem you’re solving. Then when we’re ready to launch, we already have a list of people to sell to.

2. Advertorials – Advertorials can also be used to test ideas, managing compliance, and to soft sell the sales page that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like overt advertising.

3. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, a contrarian angle, or a punch in the gut emotional opening. The VSL then takes them through the hero’s journey of creating the product and overcoming challenges to bring it to the masses.

4. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.

5. Followup direct response email sequence –  The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer

“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.” – Shaun Sheik, Jump 450 (North America’s #1 Performance Advertising agency)

How to Work With Me

To kick things off, we’ll need to jump on a discovery call so I can learn more about your business, and whether I’m the best person to help.

Based on your answers, I’ll then put together a proposal on how we can work together after the call.

The proposal will outline your objectives, my recommended strategy, my ideas for creating a high converting VSL and what your investment will be for us to work together.

So from the call you’ll get a ton of valuable information that will improve your VSL planning success, whether you decide to work with me or someone else.

So if you’re ready to get the ball rolling on creating a VSL with the potential to grow your business into a 7 figure brand, book your strategy call right now:

VSL copywriter Matt Ambrose with direct response legend Drayton Bird

Shooting the breeze with living legend Mr Drayton Bird

Frequently Asked Questions

What is a Video Sales Letter?

A video sales letter (or VSL) is a video that’s crafted to promote or sell a product. You could say that infomercials were the forebears to today’s video sales letter. And many of the tactics used in infomercials are equally effective in video sales letters. 

Video sales letters often start life as text sales letters. Because once copy is proven to convert in text, a video sales letter may add a further 1 or 2% boost in conversions.

Video sales letters work particularly well for products that require a lot of explanation on how they work and what makes them the superior option. 

Video sales letters are also effective ways of drawing jaded prospects into the sales message through presenting a dramatic story or heart wrenching turning point in someone’s life that forced them to find a solution to their problem.

A decade ago a video sales letter could be as simple as text on a whiteboard screen. But today the quality standards and user expectations are much higher. And video sales letters need to be full video (either recorded or b-roll footage) to keep users engaged and watching until they buy at the end.

How much does a VSL cost?

Creating a VSL is an expensive endeavour. Which is why it’s vital to work with a copywriter who specializes in writing VSLs. 
Depending on the length and complexity of the logic chain needed to sell a product, a VSL copywriter can charge $15,000 or even more for a 60 minute long VSL. For this rate they’d likely include at least 3 leads to test, and will continue to work with the client until it converts. Hiring a VSL copywriter for anything less suggests the copywriter is inexperienced, and the campaign has a much higher risk of bombing.
A VSL copywriter may also charge a royalty on top and commission on the sales generated. In exchange, they’d then continue updating the VSL at no extra charge to ensure it continues to convert profitably.
The production standards for VSLs has increased significantly in the last 10 years. The days of a black text on whiteboard screen style VSL converting are coming to an end. And instead, video footage is required throughout to keep users engaged and eager to buy by the end. This can mean an extra $10-20k investment is needed for production, on top of the VSL copywriter’s fee.

What’s the best way of hiring a VSL writer?

VSL copywriting is a highly sought and highly paid skill. For this reason there’s no shortage of copywriters hanging out their shingle as a VSL copywriter. This can make the process of hiring a VSL writer who’s got the experience and talent to deliver results a challenging task.

The best way to start your process for hiring a VSL writer is to reach out to your network for recommendations. If anyone you know and trust can recommend someone they’ve worked with who delivered profitable results, this is the best way of eliminating a lot of the risk.

Alternatively, you could post in Facebook copywriting jobs boards and see who gets the most recommendations in the comments.

However, even after getting some recommendations, make sure they can provide examples of high converting VSLs they’ve written, have worked with high levels clients before and they’re able to provide ideas on how your product could be promoted. 

Another way of identifying high level VSL writers is that they’re willing to provide multiple leads for you to test. As any experienced VSL writer knows that creating a high converting promotion is a marathon rather than a sprint. And the best results come from testing, refinement and testing again.

What makes a good VSL?

A good VSL may keep people watching, but a great VSL gets people buying by the end. The key to turning a good VSL into a great VSL is finding a big idea that’s unique, emotionally interesting and convinces people that your product will work for them, even after everything else they tried has failed.
 
In addition to a powerful big idea, for a good VSL to become a great VSL it needs to present a new cause of the customer’s problem so you can position the product as a new solution. It should also have an emotionally charged story the target customer can relate to, have solid proof to backup every claim and eliminate every objection until buying becomes the only logical action the viewer should take.

Do video sales letters work?

There’s a reason why lots of people go to YouTube when they have problems to solve. Because many people find watching a video preferable to reading a long article. The same applies to selling products. Many folks would rather sit down and watch an emotionally captivating and intellectually interesting video sales letter than read a 10,000 word long sales letter.
But for a video sales letter to work it doesn’t just need to be visually attractive. It also has to present a compelling, logical reason why people should buy.
 
Video sales letters, along with other high-income skills like copywriting, helped me build a multimillion-dollar business from scratch.