Looking for a VSL copywriter with a proven track record of getting results for clients?
Over the last 16 years I’ve written for 150+ companies in all sorts of niches.
And in the last few years I’ve provided VSL copywriting services for a number of health brands, supplement companies and performance marketing agencies.
I also work with other A list copywriters to find out what’s working, to bounce off ideas and to get a second set of eyes on my copy.
What’s more, I don’t just write the VSL script, hand it over and ride off into the sunset.
Because I work with you over the long haul to make sense of the data, test new leads, and to keep optimising VSL campaigns until they’re crushing your performance goals.
Thanks to this commitment to getting results, I’ve helped create VSLs that have generated $1m+ for clients.
“If you’re looking to boost sales skyward with your promotions, look no further than Matt Ambrose. Matt’s ability to write powerful, persuasive health copy has helped him create a string of successful promos for the clients who’ve been fortunate enough to work with him. His years of experience have given him a deep knowledge of and passion for the health market. He’s also developed a mastery of writing copy that sells like hotcakes while staying compliant. But that’s not all. When you hire Matt, you get more than a top-notch health copywriter. You also get someone who understands marketing and the latest tactics that are working online to make your promotions even more effective. I highly recommend you consider Matt for your next copywriting project and, if he’s available, book him as fast as you can!” — Kim Krause Schwalm, A-List Copywriter and Copy Mentor
A high converting text sales letter has the potential to generate tens of millions of dollars…
While a conversion crushing VSL can generated hundreds of millions.
And creating a conversion crushing VSL doesn’t have to mean reinventing the wheel…
But finding out what’s working already and to create a better version.
Whichever niche I’m writing in, the process starts with finding the top 5 top performing VSLs.
I then get all 5 transcribed and analyzed to identify the opening hook, structure, key pain points, key desires, the mechanism behind how the product works and the emotional story that motivates people to buy.
After compiling my notes from all five, this gives me a blueprint to follow.
Next I conduct deep, thorough research into the target market and what products they may have tried already…
So that I can then position your product as the superior choice based on how a feature works or the science behind the ingredients.
I then combine this research with my advanced knowledge of storytelling to create a compelling VSL script that sparks people’s interest, keeps them watching then eager to buy at the end.
I also work with another A list copywriter to have a fresh set of eyes to review my copy…
And to ensure we’ve left no opportunity unturned in outperforming the competition.
Then even after our VSL has launched…
I’ll continue to work with you to ensure our VSL is converting, we’re hitting our profitable goals and you have a potential $100 million conversion monster with which to fill your bank account.
When launching a new info product or supplement, you have to provide a clear path from their current pain to a brighter future of vitality and joy. But you have to ensure the path is smooth as silk to ensure you don’t lose any prospects along the way. So it’s vital to ensure every stage of the funnel is dialled in to ensure it’s as slick and high converting as possible.
For this reason, I can provide copywriting for every stage of your VSL’s funnel:
1. Emails – If you have a list already, emails can offer a great way of testing hooks, big ideas and emotional “gut punch” stories. The beauty of testing early with email is that when it’s time to launch we’ll already have a set of high converting emails ready to go.
2. YouTube ads – I’ve written YouTube ads that have generated millions of views and hundreds of thousands of clicks for my clients. I also have a blueprint for creating “robot voice” style YouTube ads that are relatively cheap to produce yet convert like crazy.
3. Advertorials – Advertorials can also be used to test ideas, provide a compliance buffer with YouTube, and to soft sell the hard hitting VSL that comes next. High performing advertorials typically combine storytelling with a scientific breakthrough to draw people into your sales message without it feeling like straight advertising.
4. Video Sales Letter – High converting video sales letters and VSLs take people on an emotional yet intellectually interesting journey that reveals a new cause of their health issue, the overall solution, and then the specific solution – your product. To do this, we combine storytelling with science to deliver emotional engagement, logical arguments, and a vision of their future selves. All of which are vital components of a compelling and high converting sales pitch.
5. Checkout pages – One of the biggest leaks in a sales funnel is often the checkout page. Your checkout page needs to make their decision to buy as easy as possible. So it should include an FAQ, testimonials, offer summary, and other trust building elements.
6. Follow-up direct response email sequence – The first sale is typically to break even. The profit is then found in the ‘backend’ of customers your promotion has created. I provide soap opera sequences, 7 day product upsell sequences, and even 30 day email sequences to reduce refund rates while upselling additional products to maximise the profitability of every customer
“I found Matt randomly on Google a couple of years ago when looking for a video sales letter copywriter. We’ve been working with him ever since and he’s become a valuable asset for our agency. All my team needs to do is send him a Skype message or email with the product we want to promote and he does the rest. He always delivers on time and writes great quality copy. In fact, we even hired him to write the copy for our website, so that tells you all you need to know.”
“Matt has worked on a number of projects for A4D, writing VSLs, advertorials and landing pages. This includes a VSL for the PowerChute golf training aid which, after some fine tuning, is on course to be a million dollar selling promotion.”
“We work with Matt regularly on video scripts for our tech clients. As is the nature with creative work, quite often what we’re looking for can change and evolve before we get to the finished product. However, Matt never complains, takes on board any feedback and provides a fast turnaround, even at weekends.”
“Everything about Matt’s work and his approach to it is commendable. His copy is clear, sprightly and a joy to read – even when covering complex subjects. He is highly disciplined about meeting deadlines and very proactive with ideas and responding to queries. I have no hesitation in recommending Matt for any copywriting work you require, and I am certain you will quickly discover he is an excellent researcher and writer, as well as a conscientious, friendly person with whom to do business.”
“We auditioned five copywriters and and Matt’s work was easily the best. Just as important is that his turnaround time for projects is quick and he is reliable. Our sales pages now look and read incredibly well and sales have improved because of it. We now outsource all of our copywriting to Matt on a regular basis and we couldn’t be happier.”
A video sales letter (or VSL) is a video that’s crafted to promote or sell a product. You could say that infomercials were the forebears to today’s video sales letter. And many of the tactics used in infomercials are equally effective in video sales letters.
Video sales letters often start life as text sales letters. Because once copy is proven to convert in text, a video sales letter may add a further 1 or 2% boost in conversions.
Video sales letters work particularly well for products that require a lot of explanation on how they work and what makes them the superior option.
Video sales letters are also effective ways of drawing jaded prospects into the sales message through presenting a dramatic story or heart wrenching turning point in someone’s life that forced them to find a solution to their problem.
A decade ago a video sales letter could be as simple as text on a whiteboard screen. But today the quality standards and user expectations are much higher. And video sales letters need to be full video (either recorded or b-roll footage) to keep users engaged and watching until they buy at the end.
Creating a VSL is an expensive endeavor. Which is why it’s vital to work with a copywriter who specializes in writing VSLs.
Depending on the length and complexity of the logic chain needed to sell a product, a VSL copywriter can charge $15,000 or even more for a 60 minute long VSL. For this rate they’d likely include at least 3 leads to test, and will continue to work with the client until it converts. Hiring a VSL copywriter for anything less suggests the copywriter is inexperienced, and the campaign has a much higher risk of bombing.
A VSL copywriter may also charge a royalty on top and commission on the sales generated. In exchange, they’d then continue updating the VSL at no extra charge to ensure it continues to convert profitably.
The production standards for VSLs has increased significantly in the last 10 years. The days of a black text on whiteboard screen style VSL converting are coming to an end. And instead, video footage is required throughout to keep users engaged and eager to buy by the end. This can mean an extra $10-20k investment is needed for production, on top of the VSL copywriter’s fee.
VSL copywriting is a highly sought and highly paid skill. For this reason there’s no shortage of copywriters hanging out their shingle as a VSL copywriter. This can make the process of hiring a VSL writer who’s got the experience and talent to deliver results a challenging task.
The best way to start your process for hiring a VSL writer is to reach out to your network for recommendations. If anyone you know and trust can recommend someone they’ve worked with who delivered profitable results, this is the best way of eliminating a lot of the risk.
Alternatively, you could post in Facebook copywriting jobs boards and see who gets the most recommendations in the comments.
However, even after getting some recommendations, make sure they can provide examples of high converting VSLs they’ve written, have worked with high levels clients before and they’re able to provide ideas on how your product could be promoted.
Another way of identifying high level VSL writers is that they’re willing to provide multiple leads for you to test. As any experienced VSL writer knows that creating a high converting promotion is a marathon rather than a sprint. And the best results come from testing, refinement and testing again.
A good VSL may keep people watching, but a great VSL gets people buying by the end. The key to turning a good VSL into a great VSL is finding a big idea that’s unique, emotionally interesting and convinces people that your product will work for them, even after everything else they tried has failed.
In addition to a powerful big idea, for a good VSL to become a great VSL it needs to present a new cause of the customer’s problem so you can position the product as a new solution. It should also have an emotionally charged story the target customer can relate to, have solid proof to backup every claim and eliminate every objection until buying becomes the only logical action the viewer should take.
There’s a reason why lots of people go to YouTube when they have problems to solve. Because many people find watching a video preferable to reading a long article. The same applies to selling products. Many folks would rather sit down and watch an emotionally captivating and intellectually interesting video sales letter than read a 10,000 word long sales letter.
But for a video sales letter to work it doesn’t just need to be visually attractive. It also has to present a compelling, logical reason why people should buy.
Video sales letters, along with other high-income skills like copywriting, helped me build a multimillion-dollar business from scratch.
A VSL funnel is a type of marketing campaign that uses VSLs to generate leads and sales. VSL funnels typically include a series of VSLs that are designed to persuade the viewer to take a specific action, usually purchasing a product or service.
VSL funnels are often used in online marketing campaigns, and can be very effective in generating leads and sales. VSL copywriters must have a strong understanding of human psychology and persuasion techniques in order to create an effective VSL funnel. They must also be able to write compelling copy that is both informative and persuasive. In many cases, VSL copywriters will work with marketers and other professionals to create an overall marketing strategy that includes the use of VSLs.
VSLs are typically used in online marketing campaigns, and can be very effective in generating leads and sales. VSL copywriters must have a strong understanding of human psychology and persuasion techniques in order to create an effective VSL. They must also be able to write compelling copy that is both informative and persuasive. In many cases, VSL copywriters will work with marketers and other professionals to create an overall marketing strategy that includes the use of VSLs.
Here are some tips for creating effective VSLs:
1. Keep it simple: VSLs should be clear and concise, and should get to the point quickly.
2. Use persuasive language: VSLs should use language that is designed to persuade the viewer to take action.
3. Use strong visuals: VSLs should use strong visuals to grab the viewer’s attention and hold it throughout the video.
4. Tell a story: VSLs should tell a story that engages the viewer and helps them understand the product or service being sold.
5. Call to action: VSLs should have a strong call to action that tells the viewer what to do next.
VSL copywriters are responsible for creating VSLs that are designed to persuade the viewer to take a specific action, usually purchasing a product or service. VSL copywriters must have a strong understanding of human psychology and persuasion techniques in order to create an effective VSL. They must also be able to write compelling copy that is both informative and persuasive. In many cases, VSL copywriters will work with marketers and other professionals to create an overall marketing strategy that includes the use of VSLs.
1. persuasive language
2. strong visuals
3. a call to action
4. a story that engages the viewer
5. persuasive copy that is both informative and persuasive
In order to be a VSL copywriter, you will need to have a strong understanding of human psychology and persuasion techniques. You must also be able to write compelling copy that is both informative and persuasive. In many cases, VSL copywriters will work with marketers and other professionals to create an overall marketing strategy that includes the use of VSLs.
1. Not using persuasive language
2. Weak visuals
3. No call to action
4. Boring or unengaging story
5. Copy that is not both informative and persuasive
There is no formal education requirement to be a VSL copywriter. However, VSL copywriters must have a strong understanding of human psychology and persuasion techniques in order to create an effective VSL. They must also be able to write compelling copy that is both informative and persuasive. In many cases, VSL copywriters will work with marketers and other professionals to create an overall marketing strategy that includes the use of VSLs.
1. Video sales letter
2. Webinar
3. Educational video
4. Promotional video
5. Informational video
6.Testimonial video
There is no one-size-fits-all VSL script template. VSL scripts should be tailored to the specific product or service being sold, and should be designed to persuade the viewer to take a specific action.
Yes, video sales letters (VSLs) are still an effective marketing tool. VSLs are a type of video that is designed to persuade the viewer to take a specific action, usually purchasing a product or service. VSLs typically use persuasive language, strong visuals, and a call to action in order to persuade the viewer. VSLs can be an effective marketing tool because they are able to grab the viewer’s attention and hold it throughout the video. However, VSLs should be tailored to the specific product or service being sold, and should be designed to persuade the viewer to take a specific action.
There is no one-size-fits-all answer to this question. VSLs should be as long as necessary to persuade the viewer to take the desired action. However, VSLs should not be so long that they lose the viewer’s attention. In general, shorter VSLs are more effective than longer ones.
Powerful
VSLs typically use persuasive language, strong visuals, and a call to action in order to persuade the viewer. VSLs can be an effective marketing tool because they are able to grab the viewer’s attention and hold it throughout the video. However, VSLs should be tailored to the specific product or service being sold, and should be designed to persuade the viewer to take a specific action.
In order to write an effective VSL, you will need to have a strong understanding of human psychology and persuasion techniques. You must also be able to write compelling direct response copy.
There is no one-size-fits-all answer to this question. VSL copywriters typically charge by the project or by the hour. Project fees vary depending on the length and complexity of the VSL. Hourly rates vary depending on the VSL copywriter’s experience and expertise.
Here are some resources I’ve used to develop my VSL copywriting skills over the years:
Stefan Georgi’s RMBC Method – Learn “billion dollar” copywriter’s step-by-step process for writing high converting sales letters and VSLs.
Excellent YouTube channel packed with videos on screenwriting
John Carlton’s Simple Writing System
Copyhour – A daily email course on studying and writing great copy
Breakthrough Advertising by Eugene Schwartz (very advanced)
How to Write a Great Advertisement by Victor Schwab
The Halbert Copywriting Method Part III – Bond Halbert
Copy Accelerator – Stefan Georgi and Justin Goff’s coaching group in which you can get feedback on your copy.
David Deutsch’s Inner Circle – For just $90 per month you gain access to two coaching calls a month in which he’ll provide feedback on your copy.
So if you’re eager to become an indemand VSL copywriter, make sure you check out some of these resources.
