My process starts with a 30 minute strategy call.
On the call we’ll discuss where your business is now, your objectives, what strategies you’ve tried until now and what strategy you want to implement to grow your brand, customer base and/or revenue.
After the call, I’ll then conduct my own research into your products, services and marketplace.
After assessing how best I can help you achieve your objectives, I’ll send you a proposal outlining my recommendations, time frame and cost.
Then if you’re happy to proceed and after the deposit is received and contract signed, I’ll start work on the first draft of the copy. This will likely entail additional research and planning, with the writing part typically only occupying a third of my allocated time.
Depending on the project’s size, I may send you an outline for the B2B copy before I start writing it, such as the outline for a brochure or case study. This is to ensure I’ve covered all the key points, and minimises the risk of any unwanted surprises when the final copy is submitted.
Once the outline is approved, I’ll then work through at least three drafts of the copy before I submit it to you for feedback. Then based on your feedback on any changes you’d like, I’ll work on the finalised draft of the copy.
After this is approved, the 50% balance of the project fee will be due for payment. But even after full payment is received, I will continue to support you in ensuring the copy is implemented properly as part of your marketing strategy. This includes working with a graphic design to perfect the layout of the marketing piece, and helping you to make sense of the data when your campaign launches.