Implementing my Five Step Direct Response Email Copywriting process starts with a 30 minute strategy call.
On the call we’ll discuss your front end offer, upsells, additional products, and current email strategy.
After the call, I’ll then send you a proposal outlining my strategy for increasing revenue from your list.
My strategy typically involves five key steps:
Step 1 – Buyer Persona Creation
The process starts with identifying exactly who your customer is. The more specific we can get about who we’re selling to, their pain points, hopes and desires, the more our emails will resonate. And the more money you can expect to generate.
Step 2 – Offer Positioning
After understanding your customer better, we may need to adjust your offer’s positioning so it’s irresistible to anyone who hasn’t yet bought.
Step 3 – Sales Page Update
Based on the previous steps, we may need to update your current sales page.
This is because it’s vital that your offer speaks to your customers in a way that frames it as a new, unique and superior option, and the ONLY option that can work.
Step 4 – List Nurturing
After we’ve got your positioning, offer, and sales page all dialled in, the next stage is to start emailing your list.
And email your list a LOT.
But not by blasting readers with shallow, pushy sales messages that trigger a flood of unsubscribes and spam complaints.
But sending emails with emotionally compelling stories… contrarian angles… new breakthroughs… and hacks and tips.
Emails that help to nurture connection and trust… create desire to fix unmet needs… and to nudge people to your sales page.
Step 5 – Reassessment
Based on testing & results, we’ll assess how well the strategy is working and what we need to do to achieve even better success.
If you want more sales without spending more on ads…
Emailing your list more often is the best way to do it.
With a decent list size, dialled in offer, and compelling nurturing sequence…
You can soon be generating significant sums of money, month after month, from customers just waiting for you to make them an offer.