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Category Archive for "Marketing"

What Can You Learn From Consumer Magazines About Marketing Online?

Many freelance writers have been watching the falling readership of newspapers and magazines and started preparing themselves for the shift of audiences online, believing that the old print medium is dying. I was one of the many eager to be

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The Changing Language of Online Copywriting

Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their

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Engagement Means Different Things To Different People

Internet marketers have been promoting the use of blogs and podcasts for small businesses for some time now. Discussing your passions and values in an open, transparent manner is an excellent way of building trust and confidence with your audience,

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2007 – A Big Year for Engagement Marketing and The Write Words

The festive season is now over. I can finally check myself into a detox programme and ponder on what the new year has in store. 2006 was a fairly major year in the redirection of my career. Towards the end

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What Does Google Think About Blogging?

Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After

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Internet Marketing Motors Ahead In Driving Brand Engagement

Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its

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The Engagement Movement Set to Dominate in 2007

The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research

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Latest research illustrates the continuing growth of blogs as marketing tools

It’s always satisfying when independent studies collaborate what you have been writing about for the last few months. Internet marketers have been preaching the value of blogs as marketing tools for some time; now the research figures are surfacing to

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Searching for the ROI of Engagement Marketing

Ad:tech is in full swing in New York and ‘engagement marketing’ has been the buzz term on everybody’s lips. Marketers everywhere are getting excited about leveraging the increased time people are spending online, to keep eyeballs glued to their sites

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World’s Second Biggest Advertiser Prepares for Their Internet Future

Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This is in response to WPP’s figures, for the last quarter, in which they experienced growth

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