There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But
It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and
Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could
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Asked to write an email campaign? Suggest they use print as well…
There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But
Why Copywriters Shouldn’t Rush to Go Digital Because 60% Prefer Print
It appears as though the printed word is on its deathbed. The Yellow Pages is now more widely used as a doorstop, whilst many newspapers are wheezing their final breaths. Many expect direct mail to go the same way. So is learning how to write direct mail, brochures and
Are You Ignoring Your Offline Marketing?
Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could