Thereâ€™s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But any suggestions itâ€™s going to kill off direct mail are wide of the mark. Email […]
Why Copywriters Shouldnâ€™t Rush to Go Digital Because 60% Prefer Print
It appears as though the printed word is on its deathbed. The Yellow Pages is nowÂ moreÂ widelyÂ used as aÂ doorstop, whilst many newspapers are wheezing their finalÂ breaths. Many expect direct mail to go the same way. SoÂ isÂ learning how to writeÂ direct mail, brochuresÂ and sales letters a waste of timeÂ for aspiring copywriters? Are people so plugged into the digital […]
Are You Ignoring Your Offline Marketing?
Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could look forward to sipping cocktails on a beach whilst the sales poured in. Whilst it […]