Sir Winston Churchill is famed for being the ‘British Bulldog’ whose speeches galvanized a nation against seemingly insurmountable odds. He was also a writing workhorse. Over his lifetime, he wrote more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen
â€œFor six months I read all the car ads in search of information. All I found was fatuous slogans and flatulent generalitiesâ€¦If their engineering was as incompetent as their advertising, their cars would not run ten miles without a breakdown.â€
Three months and several rewrites later, my eBook on persuasive writing has finally been released. It comprises of all the posts from my recent persuasive writing series, and a couple more to fill in the gaps. Experienced copywriters won’t discover
It’s believed that procrastination and writerâ€™s block are caused by the writer’s desire to achieve perfection. The fear of composing an awkward sentence or weak turn of phrase can be so paralysing that many writers simply canâ€™t face the simple
â€œThe more informative your advertising, the more persuasive it will be.â€ – David Ogilvy As any lawyer knows, it’s not the strength of your words but the strength of your arguments that wins. The same rule applies to persuasive writing.
“Our business is infested with idiots who try to impress by using pretentious jargon.” – David Ogilvy Words are an undervalued asset in the business world. Whether clouded in technical jargon, marketing buzz words or hype filled corporate claptrap, writing