In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re
Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3
Click costs are outta control. On Facebook they’ve rocketed from a reasonable $0.27 at the end of 2016 to a budget busting $1.72 today. And with 2 million advertisers (and rising) all fighting over that sweet Facebook traffic, the costs
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has
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How Rolex Turned an Inferior Product into a Hot Seller
In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s
3 Ways to Thrive During the Coronavirus Outbreak
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re
What the World’s Highest Paid TV Star Can Teach Copywriters About Persuasion
Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75
Ever tried the “Columbo close”?
This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you
Mass Hallucination
[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3
7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About
It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is
Dealing with Failure
We all have to face this at some point in our working lives. We work our fingers to the bone to get a campaign launched, only to see it fizzle for a while before dying completely. The clickthrough rate is
The Simple Way to Write Copy
People often ask me what it takes to become a copywriter. What I tell them is this… to be a great (or just good) copywriter you don’t need to be able to write like Hemingway. But you DO need to
Don’t Read this If You Are Happy Getting Mediocre Results from Email
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has