A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for others
How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If
When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It
You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But
Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the
Wouldn’t it be great to get paid for writing proposals? Or are all those unpaid hours putting together marketing plans part of the cost of doing business? Well, B2B copywriter Casey Demchak has been pocketing a tidy $3,000 writing ten
How you respond to enquiries can be decisive in winning projects or eating baked beans for dinner. It can also turn a one off project into the start of a long-term relationship. So try to be tactical in how you make your offer. Apply the same rules
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My Advice to a Copywriter Starting from Zero
A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for others
2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018
How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If
Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One
When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.
Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World
Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to
Why I Don’t Charge Per Hour
If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It
3 Secrets to Writing ‘Winning’ Copywriting Proposals that Turn $100 Mini Projects into $10,000 Monster Gigs
You get an email from a potential client asking for a web page. You’re smart. You don’t instantly email back with a price and a delivery date. That would be stupid. Instead, you do some digging. You ask: …what action
Guest Post – 6 Secrets to Landing High-paying Clients (Without a Portfolio)
Landing high-paying clients is one of the toughest challenges we face as freelancers. You can try scratching out a living on freelance bidding sites. But if you’re serious about growing your income and career, client outreach must be one of your daily tasks. But
A Copywriting Formula for Earning Riches from Niches
Ever considered adding ‘makeover artist’ to your services? Allow me to explain… Whenever starting a new project, one of the biggest challenges is making a client’s products seem special. Even if it has the same widgets and speed settings as all the
6 Steps to Writing Winning Copywriting Proposals
How you respond to enquiries can be decisive in winning projects or eating baked beans for dinner. It can also turn a one off project into the start of a long-term relationship. So try to be tactical in how you make your offer. Apply the same rules