Category Archive for "Getting Clients"

5 Ways to Stand Out in a Sea of Copywriters

The copywriting universe is expanding at breakneck speed. Facebook groups are filling up daily with aspiring teenage wordsmiths  (I’d LOVE to have known about copywriting at their age)…  While copywriters based in India, Nigeria and other countries are upping their

Read More

Make bolder offers to attract higher paying clients

Funny isn’t it, we spend all day writing to sell other people’s stuff, but  struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your

Read More

How to Defeat Imposter Syndrome and Attract Clients at the Same Time

Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time.

Read More

Be a CMO. Not a Copywriter.

Are you a CMO or a copywriter? Because here’s the thing, it’s not about job titles but mindset. With more and more copywriters joining the market and AI tools now able to write basic articles, you need to offer more

Read More

5 Ways to Project Status to Attract High Paying Clients

Want to know the secret to attracting high paying clients? STATUS. Clients respect status. But it’s not something you can earn just dropping knowledge bombs in Facebook groups. You’ve got to project status with every interaction, Skype call, and piece

Read More

Easy Way to Get $5k Retainers

Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If

Read More

My Advice to a Copywriter Starting from Zero

A couple of days ago I got a letter from an aspiring copywriter. I sent him an email back with advice on what to do when joining the game from square one. I thought it might be helpful for others

Read More

2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018

How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If

Read More

Onboarding Process for Copywriting Clients – Set the Ground Rules from Day One

When working with a new client it’s wise to set some ground rules. Outlining how you work will establish yourself as the adult in the room. It will also avoid mission creep and “just touching base” emails gobbling up your time.

Read More

Live Event Networking Tips for Copywriters to Make Connections in an Extrovert’s World

  Listen to people and offer advice. Don’t just talk about yourself Maybe not today. Maybe not tomorrow. But there will come a day when you’ll have to step away from your keyboard, iron a shirt/blouse and go speak to

Read More