Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response. Here are my top three takeaways: Do everything possible to max AOV to have any […]
I paid $13,500 to join a Facebook group. Here’s why
If you’d told me a week ago I’d willingly spend $13,500 to join a Facebook group I’d of told you “you’re outta your darn mind!” But then Copy Accelerator Live happened. Over two days I got blown away by the camaraderie… quality of the talks… and the overwhelming LOVE CA members had for their tribe. […]