4 Step Lead Generation Strategy

When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This strategy can be used by freelancers, consultants and any business where you need to educate […]

10 Questions to Convert Copywriting Prospects into Clients

Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop enough interest to reel them in. The same applies if you try to reel them in too quickly […]

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