How to attract high quality clients… But WITHOUT spending hours writing free swipes for each one. Send them an action plan on how you can heal a gaping wound in their business instead. To give you an example of why you should… I recently hung my shingle in the Nothing Held Back Jobs Board. I […]
How to Defeat Imposter Syndrome and Attract Clients at the Same Time
Imposter syndrome can follow us around like a black shadow. It lurks. A creeping sensation that’s just waiting for a project to go south, so it can shriek in our ear “TOLD YOU SO!” Luckily, imposter syndrome fades with time. But in the early years it can be crippling. Because when you feel like a […]
4 Step Lead Generation Strategy
When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This strategy can be used by freelancers, consultants and any business where you need to educate […]
10 Questions to Convert Copywriting Prospects into Clients
Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop enough interest to reel them in. The same applies if you try to reel them in too quickly […]