Joe Sugarman’s “Adweek Copywriter’s Handbook” is one of my favorite books. It reveals a simple technique for making even the most cookie cutter products sound amazing. It’s a technique Joe perfected to sell everything from sunglasses to burglar alarms… And it can be applied to selling supplements, software and even services. What is this technique? […]
Ask THIS question every time you write
One question. There’s one question you should always be asking yourself when writing copy. And that question is… “Who cares?” You’ve got to ask this question of every line of copy… And ask whether that line is helping or hindering you in convincing the reader your solution can help them out of their current situation. […]
How to Standout in the Flood of New Copywriters
The ratio of copywriters per business owners is reaching saturation point. So in a rising flood of new copywriters, how can you stand out? Here are two ways… 21. Be a copywriter who specializes in X Don’t just be a health copywriter. Be a health copywriter who specializes in weight loss… Or a health copywriter […]
2 Ways to Standout as a New Copywriter
The ratio of copywriters per business owners is reaching saturation point. So in a rising flood of new copywriters, how can you stand out? Here are two ways… 1. Be a copywriter who specializes in X Don’t just be a health copywriter. Be a health copywriter who specializes in weight loss… Or a health copywriter […]
10 Questions to Convert Copywriting Prospects into Clients
Responding to email enquiries is a lot like fishing. You dangle a rod (a.k.a your marketing strategy) waiting for a prospect to swim by and take nibble on your hook. Fail to bait it properly, with the right offer, and you wont develop enough interest to reel them in. The same applies if you try to reel them in too quickly […]
Copywriting is Easy
I’m about to share some information that could destroy my business. What I’m about to tell you could cause sales of my new eBook to plummet, shakes of the head from peers and derision throughout the industry. I could even be banned from future conferences and subjected to a writ forbidding me from speaking of […]
Six Ways of Writing Red Hot Openers that Get Readers Eager for More
“A good headline gets your foot in the door of the reader’s mind. An unfortunate lead paragraph can cause you to lose a couple of toes.†– Howard Newton, J.M. Mathes, Inc. Where to start? Knowing how to starta sales letter is always a challenge. And so it should, because a weak opening can cost […]
Furniture Copywriting
[vc_row][vc_column width=”1/1″][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/1″][vc_column_text] Furniture Copywriting for Luxury, Commercial and Industrial Advertising Previous furniture copywriting projects include a hardwood carpentry workshop, a high end metal garden furniture distributor, an eco furniture designer and a Scandinavian manufacturer of ESD workbenches Whether you’re selling luxury vintage armchairs or small component cabinets, every item of furniture has its own […]
Three ways of creating a mobile version of your website
Do you own a smartphone? I bet, being the sophisticated reader that you are, you do. You only need to do a quick scan of people on trains, in supermarket queues and around the office to know that smartphones are absorbing more and more of people’s attention. And there are plenty of stats to prove […]
The Copywriter’s Crucible Puts Clichéd Copywriting on Trial
Sooo, the new website is up and running, after a few minor technical hitches. On the home page you’ll see I’ve followed through with the idea/threat of switching to promoting myself as an agency. Along with the elevated sense of self importance, I’m hoping it will push me up higher into the big leagues as […]