Words like “prospects” and “email list” are cold.
They sound transactional.
Which is going to affect how you write.
Do this instead…
Use words like “brothers and sisters in arms”, “fellowship”, and “tribe” .
Then, when you sit down to write…
You’ll naturally write from a position of kinship, and wanting to help people…
People with shared goals, ideals and dreams…
Which will naturally make the way you write warmer, more relatable and more likely to convert.
