This week I was shaking hands and kissing babies at Affiliate World Asia. Met lots of high level people, particularly at the DRMP and Clickbank meetups. What I quickly learned is that the key to networking at these events is not to just talk business, but focus on getting to know people and making friends […]
What Dean Jackson knows average email copywriters don’t
Dean Jackson is one of the world’s top email copywriters. Part of his success comes down to knowing something average email copywriters don’t. It’s this… Only 15% of people buy within 90 days of enquiring about a product. The other 85% buy later on. The key takeaway? People who don’t buy within a 7 day […]
What a $100m Email Copywriter Told Me About Writing High Converting Emails
I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]
How to Write “Clicker” Health Emails in 4 Steps
They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem Start with the […]