Dean Jackson is one of the world’s top email copywriters.
Part of his success comes down to knowing something average email copywriters don’t.
It’s this…
Only 15% of people buy within 90 days of enquiring about a product.
The other 85% buy later on.
The key takeaway?
People who don’t buy within a 7 day email sequence aren’t tire kickers or “bad” leads…
They just need more time.
So rather than rely on forcing the sale with countdown timers, a barrage of “cart closing” emails and scarcity…
Consider how you’re going to convert the remaining 85% down the road.
Think about how you can build trust with those readers…
And develop a closer relationship over time…
So that when they’re ready to buy, you’re the company they’ll pick.
