Dean Jackson is one of the world’s top email copywriters. Part of his success comes down to knowing something average email copywriters don’t. It’s this… Only 15% of people buy within 90 days of enquiring about a product. The other 85% buy later on. The key takeaway? People who don’t buy within a 7 day […]
What a $100m Email Copywriter Told Me About Writing High Converting Emails
I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]
7 Email Deliverability Tips for Getting in the Primary Tab
Last week was the penultimate call of my ‘Fast Track to A List’ mentorship program with Kim Krause Schwalm. And it was an eye opener, to say the least. Email deliverability expert Adrian Savage joined us as a guest. Adrian has helped some major players in our industry to get more of their emails into […]
How to Resurrect a Cold Email List
Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with fanfare and ribbon tape like you’re Macho Man Randy Savage. Hit them with your best […]
Easy Way to Get $5k Retainers
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If not, send them an example of an advertorial you’ve written and explain how turning their […]
Would You Love to Earn $1,500 for a SINGLE Email? Find out how in my 80/20 Email Copy Review
In my 80/20 Email Copy review, I cover whether it really can enable you to pump out high converting emails in record time, and be able to charge $100, $200, or even the $1,500 Ian Stanley charges per email. Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while […]
Don’t Read this If You Are Happy Getting Mediocre Results from Email
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Social […]
HIPS – A Simple Storytelling Formula
You hear all the time that the best way to sell is with stories. They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of cynicism is temporarily lowered. But how do you write them? That’s the tricky part. A good place to look for inspiration is forums and […]
The 9 Word Email – The Highest Coverting Email of All Time
It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You simply say – “Are you still looking for [insert product]?”. That’s it. Not a syllable […]
The 5 Step ‘Sideways Sales Letter’ Method
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]