Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with
Google “[keyword] we hate spam as much as you do” to find newsletters related to your area of specialist knowledge. 2. Signup to their newsletter and see if their thank you page takes you to an affiliate offer 3. If
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has
You hear all the time that the best way to sell is with stories. They’re instantly engaging and people think they’re being entertained, rather than sold to, and their cloak of cynicism is temporarily lowered. But how do you write
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that
Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads
Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous).
Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of