AI email marketing for health supplements is one of the most demanding channels in direct response. The compliance constraints are real. The audience is sceptical — they’ve been promised results before and they know it. The economics depend on subscription and repeat purchase rather than one-time sales. And the copy has to earn trust fast […]
How to Hire an Email Marketing Strategist: 8 Key Questions
Most businesses that hire an email marketing strategist don’t do it badly — they just don’t know what to ask. They end up with someone who talks confidently about “strategy” but can’t point to a revenue number they’ve moved, a conversion rate they’ve improved, or a list problem they’ve actually solved. The result: months of […]
Guide to AI Email Marketing Automation for Small Business
The pitch for AI email marketing automation sounds like a dream for small businesses. Set it up, let it run, watch the results improve while you focus on everything else that needs your attention. The reality most small businesses discover is more disappointing. The emails go out fast. They go out consistently. And they generate […]
AI Email Marketing Strategy: The Complete 2026 Guide
There’s a difference between using AI for email marketing and having an AI email marketing strategy. The first is what most businesses are doing: feeding product descriptions into ChatGPT, generating subject lines in bulk, running the output through a quick spell-check, and sending it to the whole list. The second is a systematic approach to […]
AI Email Copywriting: Why Most Businesses Get It Wrong (And How to Fix It)
Most businesses using AI for email copywriting are making the same mistake. They’re focused on speed — how quickly they can get emails out the door — rather than on quality. On volume, not conversion. The result is a steady output of bland, emotionally flat content that your subscribers can spot from the subject line. […]
What is an AI Email Marketing Strategist?
Most businesses using AI for email marketing are doing it wrong. They’re treating it as a cost-cutting shortcut: paste a product description into ChatGPT, add some bullet points, send it to the whole list. The results speak for themselves: Open rates that plateau. Click rates stuck below 1%. Revenue per email that barely moves. And […]
Inaction is a choice too
Getting people to take action is hard. It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day. But inaction has a price too. That price is continuing to wince when opening a jar from joint pain… To continue feeling embarrassed when they can’t follow […]
It’s not a list, it’s a tribe
Words like “prospects” and “email list” are cold. They sound transactional. Which is going to affect how you write. Do this instead… Use words like “brothers and sisters in arms”, “fellowship”, and “tribe” . Then, when you sit down to write… You’ll naturally write from a position of kinship, and wanting to help people… People […]
Go deeper to get more clicks
To get people to click through their emails, most copywriters go hard on curiosity. Sure, curiosity gets clicks. But conversions? Not as many as you’d hope. Try this instead… Go deeper. Go beyond curiosity, being entertaining or useful. Dig deeper into your reader’s psyche. Say something insightful about why they’re stuck which they’ve never heard […]
Affiliate World Asia – Email Marketing Takeaways
This week I was shaking hands and kissing babies at Affiliate World Asia. Met lots of high level people, particularly at the DRMP and Clickbank meetups. What I quickly learned is that the key to networking at these events is not to just talk business, but focus on getting to know people and making friends […]