Category Archive for "Email marketing"

Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead

Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of

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Frank Kern will kill me if he finds out I’ve told you this

B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47

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Why 5 Emails Are Better Than 1 – This Tough Love Cost Me a Project

Recently a client asked me to write a single email to promote his business. This was to be sent to a list he’d created after scouring the web for prospects. Now, I could have taken his money, written the email and

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The Folly of Building Your Farm on Rented Land

A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to

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Email continues to trample all over social media as a sales tool and pitching your email copywriting services to clients

Being the savvy readers that you are, I know you’re well aware that email continues to be a marketing workhorse. Time and again, studies show that it generates a higher ROI than most other channels, particularly now that email readership

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Email readership on smartphones is rocketing. But the biggest implication isn’t for email

Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads

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copywriting subject lines to get your emails devoured

How to Write Email Subject Lines that Get Your Emails Opened and Devoured

Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumped nonchalantly in the junk pile. At this time of year there’s even more noise than usual in

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Why Brief is Better when it comes to B2B Email Copywriting

Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the

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Want to to increase your email’s click throughs? Make it easy to share

With 55 million updates on Twitter every day and several million more on Facebook, it’s no wonder marketers are excited about social media. Whilst making a message that goes ‘viral’ is more pot luck than a defined strategy, you can certainly improve your

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Asked to write an email campaign? Suggest they use print as well…

There’s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But

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