Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of
B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47
A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to
Being the savvy readers that you are, I know you’re well aware that email continues to be a marketing workhorse. Time and again, studies show that it generates a higher ROI than most other channels, particularly now that email readership
Email is enjoying a resurgence. Despite being often maligned and left to gather dust, as marketers play with their shiny new social media toys, email continues to generate responses and sales. Social media ‘gurus’ might tell you that nobody reads
Writing subject lines for email campaigns can be tricky. Their impact can decide whether your emails are ripped open and every word devoured, or dumpedÂ nonchalantlyÂ in the junk pile. At this time of year there’s even more noise than usual in
Writing B2B emails is one of your trickiest tasks as a copywriter. They might be brief (100 words max). But that just means you’ve got more to pack into every word. Business people can be stressed and busy at the
With 55 million updates on Twitter every day and several million more on Facebook, itâ€™s no wonder marketers are excited aboutÂ social media. WhilstÂ makingÂ a message that goes â€˜viralâ€™ is more pot luck than a defined strategy, you can certainly improve your
Thereâ€™s no question that email marketing is popular these days. As mentioned in my last post, a survey of small businesses found that 46% were already emailing customers, and another 36% planned to start. Email marketing offers many benefits. But
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