Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that
Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads
Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous).
Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of
B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47
A few years back, Facebook was flipping the marketing world upside down. It was hailed as the future, and that it would reshape the marketing landscape forever. We were told we had to go where our customers were. To focus more marketing efforts on persuading them to
Being the savvy readers that you are, I know you’re well aware that email continues to be a marketing workhorse. Time and again, studies show that it generates a higher ROI than most other channels, particularly now that email readership
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