It’s not a list, it’s a tribe

Words like “prospects” and “email list” are cold. They sound transactional. Which is going to affect how you write. Do this instead… Use words like “brothers and sisters in arms”, “fellowship”, and “tribe” . Then, when you sit down to write… You’ll naturally write from a position of kinship, and wanting to help people…  People […]

What a $100m Email Copywriter Told Me About Writing High Converting Emails

I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]

How to Resurrect a Cold Email List

Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with fanfare and ribbon tape like you’re Macho Man Randy Savage. Hit them with your best […]

The 5 Step ‘Sideways Sales Letter’ Method

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]

47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent

Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for […]

7 Sales Funnel Mistakes that are Costing You Money

Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous). Without a sales funnel, you have no way of staying in touch with the other […]

Why it’s Time to Ditch the Autoresponder and Build an Email Sales Funnel Instead

Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of course. And I don’t mean just sending out a monthly newsletter or setting up an […]

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