How to Resurrect a Cold Email List

Got a list of subscribers you haven’t contacted in a while?

Here’s how to re-engage in a way they’ll welcome and can generate sales at the end…

Don’t send a grovelling email saying “sorry for not contacting”.

March in with fanfare and ribbon tape like you’re Macho Man Randy Savage.

Hit them with your best stuff. And if people unsubscribe, see it as cleansing the unworthy.

Aim for a week’s worth of quality content before presenting another offer. And remember that even if your open rate is just 20%, those 20% are your raving fans. They’re people eager to consume your content and open to you promoting products that help them on their journey.

Today’s tip comes courtesy of Brian Cassingena’s presentation at Project Persuasion Goes Dark 3.0.


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