Sir Winston Churchill is famous for his rousing speeches that galvanized a nation… So he knew a thing or two about motivating people to take action. Churchill was a writing workhorse too… Penning more words than Dickens and Shakespeare combined. His published speeches stretch to eighteen volumes… While his memos and letters run into the […]
Big 3 Copywriter Traits to Go from Good to Great
In our line of work, there are no diplomas, certificates, or league tables to tell you when you’ve made the grade. There’s no board of examiners to say when you’ve progressed from competent to craftsman. Sure, praise from clients and conversion stats helps. But if you want to feel confident you’ve got the chops to […]
Improving Website Conversion 6 – 9 Tried and Tested Changes that will Have a Big Impact on improving Your Website’s Conversion Rate
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified your website’s leaks, gained insights from your customers, assessed how you can differentiate yourself from […]
Struggling to write an opener for your sales letter? Try one of these…
Do you ever find yourself staring at a blank screen, with your head in your hands, desperately trying to think up the perfect line to open your sales letter with? The cursor hasn’t moved for the last 10 minutes and continues to blink at you, taunting your lack of creativity. Sound familiar? Writing an opener […]
How to improve your copywriting’s conversion rate by writing for individuals, rather than groups
What do you think is the the most important element of your copywriting? The headline? The benefits? Or the product itself? Well, this was the topic of Eric Graham’s (aka The Conversion Doctor) recent video – ‘My #1 Conversion Boosting Secret Revealed’ – and I don’t think I’ll be sending any shockwaves by revealing that it’s […]