Category Archive for "Copywriting"

12 Point Checklist for Copy Reviews

What’s the best way to attract clients? To endlessly send cold emails until you get flagged as spam? Or to handpick 10 clients you REALLY want to write for… And then share ideas on how they can improve their conversions

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Make bolder offers to attract higher paying clients

Funny isn’t it, we spend all day writing to sell other people’s stuff, but  struggle to string a few lines together to sell our own. You want to know what the BIG mental block is? Not dialing in what your

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Arrested for smash-n-grab copy

By the letter of the law, what I did is not a crime.

By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting

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We All Make Mistakes

After getting the smackdown from the FTC, seems like one of the copywriting scene’s biggest publishers is moving into safer ventures. But I’m not writing this to wag fingers. Who knows what happened at Agora HQ. Maybe an email got

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Ever tried the “Columbo close”?

This post is based on Mark Joyner’s presentation “Trump Cards of Persuasion” at Project Persuasion Goes Dark 3.0. Ever tried the “Columbo Close”? This is where you’re reaching the end of your sales letter… your prospect is wavering… and you

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Mass Hallucination

[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3

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2 Pro Level Tactics for Busting the Feast/Famine Cycle in 2018

How did the freelancing life treat you this year? Get a steady flow of clients to keep amassing your cash pile, Scrooge McDuck stylee? Or find yourself scrambling for change on freelance bidding sites just to cover the rent? If

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Just Add Hustle Podcast Interview – 4 Career Crashing Mistakes for Copywriters to Avoid

If you’ve ever wanted to hear my dulcet tones, your lucky day has arrived. I sat down with Crucible reader and natural health copywriter Paul Buzan (who has the envied position of being one of Parris Lampropoulos’ copy cubs) to share

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VSL copywriter Matt Ambrose with direct response legend Drayton Bird

7 Tactics Drayton Bird Told Me that Most Marketers Don’t Know About

It’s unbelievable. But the sad reality is that a lot of marketers don’t study. They create campaigns based on intuition, creativity and hope, instead of studying classic ads from the last fifty years to see how selling in print is

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Why I Don’t Charge Per Hour

If you’re charging per hour, you’re undercharging. Why? Because in this madcap world of freelancing there are all manner of tasks beyond sitting down and writing copy. Try this for a week: Track everything you do on a spreadsheet. It

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