A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population as a whole. The internet is becoming a dominant platform for entertainment, organising your lifestyle […]
The Changing Language of Online Copywriting
Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their customers. Both the approach and language needs to change. You now have to barter for […]
How the Internet Can Sell Snow and A Good Story
For anybody not already familiar with this story: Mary Walker is an advertising copywriter from Colorado who recently sold three bags of snow on Ebay to a family in Connecticut for $102. The story has captured the imagination of the world’s media and shown how the Internet has created a global marketplace for products and […]
Winners of the 2006 ‘Golden Bulls Awards’ for Gobbledegook
The votes have been counted and the winners announced for the Plain English Campaign’s 2006 ‘Golden Bulls Awards’, in recognition of outstanding achievements in gibberish and gobbledegook. This year’s competition has been one of the hardest fought yet. Politicians, public offices and legal departments have been pulling out all the stops in their efforts to […]
Why Business People Need to Learn How To KISS
The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isn’t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is they want to say. To overcome this they need to learn how to KISS better. […]
Blowing The Lid On The $1 Copywriting Racket
The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your local area to find talented professionals for your projects. Nowhere has the growth of the […]
Traditional Marketing Attacked Whilst Internet Marketing Spend Increases 24%
Traditional marketing methods have been attacked as being in “a dreadful state†by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how traditional methods are now failing to penetrate their audience. Ross attributed this to the “closed loop systems in terms […]
15 Copywriting Tips for Capturing Readers and Turning More Subscribers into Customers
Your blog can be a very effective sales tool, but will only be successful if it can capture readers and keep them subscribed. Your blog needs to sell your products and services without reading like a dull sales letter, and to achieve this you should use tactics perfected by generations of copywriters. You want your […]