Brochure websites need to be consigned to a museum as relics of the internet’s evolutionary history. There I’ve said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to recreate your company brochure into pixel form then, please, go ahead. But the longer you […]
Is Your Copywriting Giving Enough Value?
In a world cynical of advertising and sales spiel, copywriting has to not only persuade but to build trust. An effective way of doing this is to be able to offer value in exchange for your reader’s time – where value is not giving away coupons, but being entertaining or informative. People like to do […]
Content Marketing. Who’s on board?
Whilst the economic outlook might be doom and gloom, the content marketing bandwagon is rolling at full speed. It’s filling up with enthusiastic new supporters at every stop, and gathering pace towards its destination in marketing boardrooms. The ideas I first encountered when researching business blogging have been picked up, dusted off and given a […]