When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a rocketship. A phrase in direct marketing is ‘tiny hinges swing big doors’. Putting the metaphors […]
How to Update Your PR Strategy to Stop Publishing into the Digital Vacuum But Instead Generate Real Results for Your Clients
PR used to be a lonely soul. It would perform tasks in isolation, diligently writing back slapping press releases to keep the boardroom happy. But times have changed. PR has since been brought in from the cold to work shoulder to shoulder with the rest of the marketing crew. Social media and modern content creation […]
eBook Released – 7 Steps to Higher Conversions Through Testing (Not Guesswork)
After some serious revisions, my latest eBook ‘7 Steps to Higher Website Conversions‘ is now hot off the press. In typical Crucible stylee, I’m giving it away free and not even asking for an email address. ‘Why?’ I hear all the affiliate marketers out there splutter into their coffee. It’s because my blog isn’t a […]
Improving Website Conversion 6 – 9 Tried and Tested Changes that will Have a Big Impact on improving Your Website’s Conversion Rate
This is part 6 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. By now you’ve identified your website’s leaks, gained insights from your customers, assessed how you can differentiate yourself from […]
Improving Website Conversion 5 – Give Your Website The Stamp of Third Party Approval
This is part 5 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. In this day and age of marketing hype and hyperbole, it pays to be a bit cynical. And savvy […]
How to create wireframes of new pages which are more persuasive, believable and user-friendly
This is part 7 of an 8 part series on how to improve the conversion rate of your website using a new testing approach to web design, rather than the old way of guesswork and assumptions. All the testing, market research and analysis work you’ve done so far should have given you some ideas on […]
Improving Website Conversion 1 – Why Test?
This is the first in a series of posts on improving a website’s conversion rate. Over the coming weeks I’ll be explaining how you can identify the reasons why your website isn’t converting and then how you can make measurable improvements. I’ll be covering a range of tools and tactics for making your website more […]