About Page Copywriting Tips. It’s Not About You, it’s About the Customer

Have you checked your website’s stats recently? If so, you might have noticed that one of the most popular pages is the humble ‘About’ page. Why? Because visitors want to know who’s pulling the levers behind the curtain. They want to know why they should believe the slick sales pitch on the home page, and whether […]

Small Hinges Swing Big Doors – 10 Small Actions for Big Improvements to Conversions

When a campaign withers, plummets and bombs, the temptation can be to write it off as a dud. But sometimes it’s worth sifting through the debris. Sometimes all that’s needed is minor tinkering to turn a spluttering campaign into a rocketship. A phrase in direct marketing is ‘tiny hinges swing big doors’. Putting the metaphors […]

We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

[vc_row][vc_column width=”1/1″][vc_single_image image=”3005″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]After seeing the broken mess my website became on a mobile screen, I decided it was time for a revamp. Courtesy of themeforest.net, the www.copywriterscrucible.com is now ‘on trend’ in long form sales page format and categorically mobile friendly. I’ve also pulled the trigger in officially welcoming Danielle Auld (copywriter) and Mike […]

Mobile Copywriting Tips for Triggering Responses on Miniature Screens

The mobile revolution is here, and it’s taking over much quicker than anyone expected. Every week there are staggering new statistics on the rapid shift from desktops to miniature screens. It’s now on smartphones that people are looking for product information and spending money. The latest IMRG figures, for example, show that mobile devices account […]

bda – Award winning digital creative agency

bda is an award winning digital creative agency. They asked me to provide copy for their new website: [custom_list style=”list-2″] Project a professional yet human tone. Reflect their creative expertise without going down the ‘quirky’ route. Explain what’s special about their modern approach to marketing. [/custom_list] I’ve been working with bda for years, and this […]

Parkwood hardwood conservatories

Parkwood supplies a premium quality range of bespoke conservatories, windows, kitchens and other hardwood products. Its website needed to establish it as the premium choice: [custom_list style=”list-2″] Reflects their reputation for superior craftmanship and choice of materials. Uses a tone that appeals to customers whose homes are their castle, and want to furnish it with […]

Michael Graham estate agency

[vc_row][vc_column width=”1/1″][vc_single_image image=”3072″ align=”center” img_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text] Looking for an estate agency copywriter? Find out how I can help  Michael Graham estate agents Established for over 40 years, Michael Graham has a long heritage of assisting buyers and sellers to successfully navigate the property market and to find the best high-end homes throughout the Oxford, Bucks and […]

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