9 Reasons Your B2B Copywriting Isn’t Converting

Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction manual and a conversion rate that would make a Facebook page cry. So if you’ve […]

Can You Sell Without Selling?

The game is up. Turns out copywriters aren’t needed anymore. The days of clever wordplay being effective at tricking people into buying stuff are over. People are just too savvy to fall for the same old mind tricks. There’s a new show in town called ‘attraction marketing’. You can forget about prodding at people’s pain, using exclusivity […]

We’re in the Video Copywriting and Production Business. That’s Right I Said ‘We’

[vc_row][vc_column width=”1/1″][vc_single_image image=”3005″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]After seeing the broken mess my website became on a mobile screen, I decided it was time for a revamp. Courtesy of themeforest.net, the www.copywriterscrucible.com is now ‘on trend’ in long form sales page format and categorically mobile friendly. I’ve also pulled the trigger in officially welcoming Danielle Auld (copywriter) and Mike […]

Would you like to increase conversions 170 percent? Then maybe it’s time you turned your website’s home page into a long form sales letter

Long form online sales letters have a bad rep. Many copywriters will roll their eyes at their bright red headlines, disingenuous storytelling and overblown hype that mercilessly preys on desperation and gullibility. It’s no wonder the format is often seen as the shady car salesman of copywriting. But while we bemoan the rather scammy and, […]

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