Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads
Built a sales funnel for your website yet? If not, you’re missing out on leads every single day. Let’s face facts. Only about 2% of your visitors are likely to buy anything on the first visit (and that’s being generous).
Don’t build your farm on rented land. That phrase continues to make marketers look sheepish who spent too much time on their Facebook page and not enough on a channel that works. What am I talking about? Email marketing, of
Content marketing. The campaign that never ends. Never have marketers pumped out so many blogs, Slideshares, YouTube videos and reports to feed the unfulfilled appetite of buyers. Or so we’re told. The stats may suggest otherwise. According to SiriusDecisions – ‘More than 60%
B2B marketers can learn a lot from Frank Kern. The thing is, most marketers in the corporate world have never heard of him. Funny when you consider that the world’s ‘highest paid direct response info marketing copywriter’ has made over $47
When I submit proposals to clients I like to provide them with strategic advice, and not just how many keystrokes they’re getting for their money. Recently a client asked me to recommend a lead generation strategy. I was happy to comply. This
Slowly but surely, B2B copywriting is getting better. The message is getting through – you’re not selling to cold corporate entities. You’re selling to people. But occasionally, you still run into B2B copy that has the panache of an instruction
Hopefully, last week’s post on the folly of chasing Likes instead of leads had you nodding sagely in agreement. Now that’s out of the way, I’m sure you’d like to know how today’s smart marketers are generating leads like gangbusters?
The first week of January is nearly over and my resolutions to get up earlier and drink less coffee are a distant memory. But I hope you’ll join me in sticking to one resolution this year, and that’s to be