Behavioural Economics – Mind Tricks You Can Use in Your Copywriting

Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the last decade ‘behavioural economics’ has grown in popularity as a way of identifying the irrational […]

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