Never underestimate the power of ‘framing’. Framing is what enables paintings sold for $5 on the street to demand $5,000 in an art gallery… Or why a famous violinist may get a standing ovation in a concert hall… But barely make $20 busking in the street. It’s all about how the offer is FRAMED. Here […]
3 NLP Copywriting Tips
Do you use NLP in your copywriting? After you read this post, you’ll know whether you do or not (see what I did there). Here are three diabolic NLP tricks you may be using without realizing… Embed commands you want the reader to take Wrap the action you want the reader to take in a […]
Overcoming Buyer Insecurity
It’s one of the biggest reasons people don’t buy. It’s not because the price is too high… Or whether the reader thinks the product works. It’s that people are plagued with self doubt… They think they’re not good enough… And that even if a solution has worked for thousands of other people… It’s not going […]
By the letter of the law, what I did is not a crime.
By the letter of the law, what I did is not a crime. But it still makes me cringe with guilt. No, it wasn’t visiting my grandparents on lockdown. Yet when I reveal it, people will be unsubscribing and deleting me from their contacts faster than lightning strikes the tree. What am I talking about? […]
3 Ways to Thrive During the Coronavirus Outbreak
Shock. Fear. Disbelief. Denial…. And now gradual acceptance. No doubt about it… the coronavirus outbreak has held us on one heck of a rollercoaster ride the last few weeks. And a ride we’re not getting off any time soon. We’re in for months (if not years) of economic turmoil, social unrest and uncertainty. Some say […]
Marketing Events During Coronavirus be like…
It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style). But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]
How to ‘Live a Wild Life’ When You’re an Introvert
Where should I go to live in January? Split? Tenerife? Or somewhere new? If you didn’t already know, I’ve been working remotely for 10 years (before ‘digital nomading’ was a thing). Am I telling you this to brag? Not intentionally. My main goal is to shine a spotlight on something John Carlon said on David […]
What the World’s Highest Paid TV Star Can Teach Copywriters About Persuasion
Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75 mill each). Coming in waaaay ahead is TV’s ‘Queen of Media’ Oprah Winfrey. By the […]
3 Ways to Wage War on Bigger Competitors
This post is based on Mark Joyner’s talk “Business as Asymmetric Warfare” at Project Persuasion Goes Dark 3.0. “The supreme art of war is to subdue the enemy without fighting” – Sun Tzu Plucking away on a keyboard may not feel like an act of war. But one day a client will come along who’ll […]
4 Easy Ways of Doing Buyer Persona Research
Ever find yourself staring at a screen as blank as your brain? If so, you probably haven’t done enough research on who you’re writing to and why. Research should take up two thirds of your time. Your goal should be to keep going until you reach the ‘a ha’ moment when everything clicks into place and you […]