Marketing Events During Coronavirus be like…

It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).  But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]

How to ‘Live a Wild Life’ When You’re an Introvert

Where should I go to live in January? Split? Tenerife? Or somewhere new? If you didn’t already know, I’ve been working remotely for 10 years (before ‘digital nomading’ was a thing). Am I telling you this to brag? Not intentionally. My main goal is to shine a spotlight on something John Carlon said on David […]

What the World’s Highest Paid TV Star Can Teach Copywriters About Persuasion

Can you guess who’s the world’s highest paid TV star of all time? No, it’s not Sheldon from Big Bang Theory. Nope, it’s not Dr. Phil. It’s not even Simon Cowell or Ellen DeGeneres (despite both banking a bumper $75 mill each). Coming in waaaay ahead is TV’s ‘Queen of Media’ Oprah Winfrey. By the […]

How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve read Influence – The Psychology of Persuasion (and if not, add it to your list […]

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