Go deeper to get more clicks

To get people to click through their emails, most copywriters go hard on curiosity. Sure, curiosity gets clicks. But conversions? Not as many as you’d hope. Try this instead… Go deeper. Go beyond curiosity, being entertaining or useful. Dig deeper into your reader’s psyche. Say something insightful about why they’re stuck which they’ve never heard […]

Marketing Events During Coronavirus be like…

It’s not every day you show up to a marketing event and the presenters walk on in hazmat suits (Thailand style).  But then this was no ordinary marketing event… This was Project Persuasion 4.0 – Marketing Gone Wild. Over 3 days I filled my notebook with the unconventional ideas and ‘down the rabbit hole’ strategies […]

How to ‘Live a Wild Life’ When You’re an Introvert

Where should I go to live in January? Split? Tenerife? Or somewhere new? If you didn’t already know, I’ve been working remotely for 10 years (before ‘digital nomading’ was a thing). Am I telling you this to brag? Not intentionally. My main goal is to shine a spotlight on something John Carlon said on David […]

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