Do you use NLP in your copywriting?
After you read this post, you’ll know whether you do or not (see what I did there).
Here are three diabolic NLP tricks you may be using without realizing…
- Embed commands you want the reader to take
Wrap the action you want the reader to take in a casual sentence.
“Imagine how you’ll feel after buying this product.”
“After reading this article, you’ll understand the REAL reason why you can’t lose weight.”
- Presuppositions as a form of proof
Presuppositions pose questions in a way that forces our lazy brains to accept statements as facts.
“What will you do with the extra $2,500 you’ll earn next month after taking this program?”
You can also start sentences with presupposition words to make the rest of the sentence accepted with less resistance.
“As I’m sure you know, the main cause of weight gain is not from eating too many carbs.”
“Truth is, this science backed supplement works.”
3. Linguistic binds that compel readers to take action
Before you present a new idea you want the reader to accept as fact…
Present an idea they believe to be true already.
Now, here’s the clever part…
The two ideas don’t have to be linked logically at all.
But if the reader believes the first idea, then they attach the same logic to the new idea.
“Now you know that low dopamine is the cause of your weight gain, doesn’t it make sense to give Natura Bliss a try?
“You’ve already read this page, so you now know why investing in Natura Brain is the smart step to take.”
Another example of a linguistic bind is to pose an easy requirement for gaining the benefits they seek.
“If you’ve got a spare 20 minutes a week, this stock picking system will create a financial miracle in your life.”
So there you go.
Three diabolical NLP copywriting techniques for making your suggestions, claims and closes more compelling.