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Posts Tagged "SEO"

Recovering from a visit from Panda and Penguin, and building ‘link building assets’ to ward them off in the future

Last year, I received an early Christmas gift from Google. Instead of a card or a PPC voucher, I got repeated ‘Google slaps’ that sent me tumbling down to the wastelands of page three. I’m not alone in experiencing such

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Why Facebook’s popularity is great news for copywriters, and bad news for article writing sweatshops

When one door closes, another door opens. Long time readers will know that I’m not a fan of the $10 (or less) per keyword article copywriting gigs you find on freelance bidding websites, like Elance and Guru. I pity the

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A Copywriting Principle that’s Becoming Vital for SEO

For a while now, I’ve been using this blog as a pulpit for preaching to anyone who’ll listen on the benefits of great content. Building traffic to your website is one thing. But you still have to consider what you’re

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What Copywriters Need to Know About the Changes in SEO

There was a time when I ranked on page one of Google for my trophy keyword (copywriter), but then thought it wise to change my domain name and lose my hard won ranking in the process. Despite implementing redirects, an

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Lost in Google’s sandbox? Here’s how to find your way out

[Photo courtesy Hamed Saber] Since moving to my new domain in March I’ve been stripped of my glorious Google page one rankings for my key terms (copywriter, copywriting etc), and left groveling with a begging bowl in the dank, dark

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