Ever wondered how waiters can remember long orders in their heads… But forget them the moment they’re delivered to the table? It’s due to the “Zeigarnik Effect”… A principle you can harness in your copywriting. It works like this… The brain has an uncanny ability to store information that’s incomplete or unresolved… But it forgets […]
Skills Every Copywriter Should Learn
It is a long established fact reader will be distracted by the readable content of a page when looking.
Schwarzenegger on Marketing
Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star. His appointment to Governor of California was no fluke (whatever your opinions on his performance […]
How a Dog Helped De Beers to Sell More Diamonds
Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve read Influence – The Psychology of Persuasion (and if not, add it to your list […]
7 Podcasts to Enrich Your Copywriting and Marketing Knowledge
[vc_row][vc_column][vc_column_text] In today’s marketing world, you need to wear a lot of hats. With SEO, PR and content marketing all converging like never before, you need to be clued up on multiple areas if you want to be the added value copywriter clients are crying out for these days. A great way of building up your […]
Tablet users spend more and buy more often. But is your website ready to sell to them?
Have you visited your website on a tablet? Or have you assumed/hoped itâ€™s the same as on a desktop, only smaller? Creating a website designed for touchscreens might not be top of the marketing â€˜to doâ€™ list at the moment. But at the rate tablets are flying from the shelves, it soon should be. Last […]
Which Marketing Channel is the Most Trusted? Our Survey Saysâ€¦
Getting people to trust you has always been a cornerstone of effective copywriting. Itâ€™s a simple principle: if people believe what you say, theyâ€™re more likely to buy. A key factor in building trust, thatâ€™s often ignored, is the channel you use. An advertorial, for example, in a well respected broadsheet is likely to have […]
Behavioural Economics – Mind Tricks You Can Use in Your Copywriting
Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the last decade ‘behavioural economics’ has grown in popularity as a way of identifying the irrational […]
Why You Should Redefine Your Services to Attract More Clients (and Better Pay)
[This weekâ€™s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought Iâ€™d show them what The Copywriterâ€™s Crucible is all about] With summer behind us itâ€™s time to pack away the sun lounger and get down […]
Are You Ignoring Your Offline Marketing?
Like many people, when I first started getting into internet marketing (blogging in particular) I got sucked into all the hype on the millions that could be made from digital products and how, after a few months work, you could look forward to sipping cocktails on a beach whilst the sales poured in. Whilst it […]