Recently I’ve been reading the autobiography of the prior Governator Arnold Schwarzenegger. And it truly is a rags to riches story. His work ethic, ambition and promotional nous led to him amassing millions before he was even a movie star.
Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve
Have you visited your website on a tablet? Or have you assumed/hoped itâ€™s the same as on a desktop, only smaller? Creating a website designed for touchscreens might not be top of the marketing â€˜to doâ€™ list at the moment.
Getting people to trust you has always been a cornerstone of effective copywriting. Itâ€™s a simple principle: if people believe what you say, theyâ€™re more likely to buy. A key factor in building trust, thatâ€™s often ignored, is the channel
Why do people buy things? Sounds a simple question. In the copywriting world, you’re taught to use a combination of aspiration, emotion and logic to secure a purchase. But there can also be subconscious irrational reasons at play. Over the
[This weekâ€™s post is a familiar theme for regular Crucible readers. But as I seem to have attracted a few new subscribers in the last couple of weeks I thought Iâ€™d show them what The Copywriterâ€™s Crucible is all about]
If you’ve arrived here looking for a PR writer please browse through my portfolio of press releases, case studies and brochures. You can also email me for a prompt response firstname.lastname@example.org Matthew Stibbe of bad language fame recently blogged about
Brochure websites need to be consigned to a museum as relics of the internet’s evolutionary history. There I’ve said it. Websites, and the thinking behind them, has evolved a lot over the last few years. If you just want to
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