Category Archive for "Branding"

5 Ways to Stand Out in a Sea of Copywriters

The copywriting universe is expanding at breakneck speed. Facebook groups are filling up daily with aspiring teenage wordsmiths  (I’d LOVE to have known about copywriting at their age)…  While copywriters based in India, Nigeria and other countries are upping their

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How Rolex Turned an Inferior Product into a Hot Seller

In the late 60s, Rolex was nothing special. They were just another watchmaker. But then something happened that flipped the watch market upside down. Seiko unveiled the Astron – the world’s first “quartz clock” wristwatch. All of a sudden Rolex’s

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How the Evolution of Branding Has Made Us Self Absorbed, Unfulfilled and Craving Conflict

How are you coping out there?  I’m in Thailand and looking to book a flight out pronto. My visa expires in a week, Thai Airways aren’t answering the phone (I’ve tried literally evey number I could find) and there’s a

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Creating a Personal Brand that Crushes

This post is based on Mitch Miller’s presentation “Down the Rabbit Hole with Tai Lopez” at Project Persuasion Goes Dark 3.0. Want to know how to attract higher paying clients and lift your rates? You’ve got to boost your status.

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Mass Hallucination

[et_pb_section fb_built=”1″ _builder_version=”3.17.6″][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://copywriterscrucible.com/wp-content/uploads/2019/02/FB_IMG_1549881211102.jpg” _builder_version=”3.17.6″][/et_pb_image][et_pb_text _builder_version=”3.17.6″] I’m guy wearing the hat second from the right back row [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.17.6″][et_pb_column type=”4_4″ _builder_version=”3.17.6″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.6″]Last weekend I attended Project Persuasion Goes Dark in Phuket. Over 3

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How a Dog Helped De Beers to Sell More Diamonds

Did you know that a dog invented branding? Tis true. It wasn’t devised by an ancient sect of theologians, psychologists and savvy Greek business owners of luxury spas. Branding was invented by a dog. Allow me to explain… If you’ve

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