Inaction is a choice too

Getting people to take action is hard. It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day. But inaction has a price too. That price is continuing to wince when opening a jar from joint pain… To continue feeling embarrassed when they can’t follow […]

It’s not a list, it’s a tribe

Words like “prospects” and “email list” are cold. They sound transactional. Which is going to affect how you write. Do this instead… Use words like “brothers and sisters in arms”, “fellowship”, and “tribe” . Then, when you sit down to write… You’ll naturally write from a position of kinship, and wanting to help people…  People […]

Go deeper to get more clicks

To get people to click through their emails, most copywriters go hard on curiosity. Sure, curiosity gets clicks. But conversions? Not as many as you’d hope. Try this instead… Go deeper. Go beyond curiosity, being entertaining or useful. Dig deeper into your reader’s psyche. Say something insightful about why they’re stuck which they’ve never heard […]

What a $100m Email Copywriter Told Me About Writing High Converting Emails

I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]

How to Resurrect a Cold Email List

Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with fanfare and ribbon tape like you’re Macho Man Randy Savage. Hit them with your best […]

Would You Love to Earn $1,500 for a SINGLE Email? Find out how in my 80/20 Email Copy Review

In my 80/20 Email Copy review, I cover whether it really can enable you to pump out high converting emails in record time, and be able to charge $100, $200, or even the $1,500 Ian Stanley charges per email.  Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while […]

Don’t Read this If You Are Happy Getting Mediocre Results from Email

Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Social […]

The 5 Step ‘Sideways Sales Letter’ Method

Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]

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