This week I was shaking hands and kissing babies at Affiliate World Asia. Met lots of high level people, particularly at the DRMP and Clickbank meetups. What I quickly learned is that the key to networking at these events is not to just talk business, but focus on getting to know people and making friends […]
What Dean Jackson knows average email copywriters don’t
Dean Jackson is one of the world’s top email copywriters. Part of his success comes down to knowing something average email copywriters don’t. It’s this… Only 15% of people buy within 90 days of enquiring about a product. The other 85% buy later on. The key takeaway? People who don’t buy within a 7 day […]
What a $100m Email Copywriter Told Me About Writing High Converting Emails
I was on a call last night with Ryan Saplan from Warrior Media. He’s made hundreds of millions writing emails for clients. Here’s what he told me… Track EVERYTHING. The only way to make smart decisions is to have accurate data, rather than based on feels. Don’t just hire copywriters to write one email. Hire […]
How to Write “Clicker” Health Emails in 4 Steps
They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem Start with the […]
How to Resurrect a Cold Email List
Got a list of subscribers you haven’t contacted in a while? Here’s how to re-engage in a way they’ll welcome and can generate sales at the end… Don’t send a grovelling email saying “sorry for not contacting”. March in with fanfare and ribbon tape like you’re Macho Man Randy Savage. Hit them with your best […]
Would You Love to Earn $1,500 for a SINGLE Email? Find out how in my 80/20 Email Copy Review
In my 80/20 Email Copy review, I cover whether it really can enable you to pump out high converting emails in record time, and be able to charge $100, $200, or even the $1,500 Ian Stanley charges per email. Ryan Deiss calls his the ‘Invisible Selling Machine’. Andre Chaperone has his ‘Soap Opera Sequence’, while […]
Don’t Read this If You Are Happy Getting Mediocre Results from Email
Email marketing is the most profitable channel. See how I said that unequivocally. The reason is because study after study proves that it’s true: When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. – DMA Social […]
The 9 Word Email – The Highest Coverting Email of All Time
It’s true. If you have an email list you haven’t contacted in a while or are stubbornly refusing to respond, a nine word email is all it may take to turn silence into sales. What are those nine magical words? You simply say – “Are you still looking for [insert product]?”. That’s it. Not a syllable […]
The 5 Step ‘Sideways Sales Letter’ Method
Yesterday when I was working from a coffee shop when I overheard a conversation between a marketing consultant and a client. Let me tell you, it was painful listening. The consultant was trying to convince a rightly cynical client that social media was the ‘new way’ of marketing. That nobody read emails or visited corporate […]
47 Elite Email Marketing Tips – Strategies to Earn $44 for Every $1 Spent
Forget the mobile and social media hype. Email is the sales powerhouse to focus your efforts on. For every $1 spent $44.25 is the average return. With such a massive ROI, email marketing is the best way to convert leads and increase profits. It’s no wonder, 67% of marketers say that email is key for […]