Getting people to take action is hard. It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day. But inaction has a price too. That price is continuing to wince when opening a jar from joint pain… To continue feeling embarrassed when they can’t follow […]
How to Write “Clicker” Health Emails in 4 Steps
They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem Start with the […]
7 Powerful Ways to Trigger Imagination
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. So what’s the best way […]