Getting people to take action is hard. It’s easier for them to do nothing, to keep their credit card in their pocket and carry on with their day. But inaction has a price too. That price is continuing to wince when opening a jar from joint pain… To continue feeling embarrassed when they can’t follow […]
To sell life insurance, you’ve got to show the coffin
To sell life insurance, you’ve got to show the coffin. And writing health copy can take you to dark places at times. Sometimes you have to write things that make you squirm… I’m talking about laying out in visceral detail why the reader’s life is in danger… Why their health problems are serious… And you […]
How to Write “Clicker” Health Emails in 4 Steps
They may only be 200 words long. But writing “clicker” emails for health promos that get opened and clicked through is no mean feat. Luckily there’s a proven structure you can follow to maximize your chances of getting those revered clicks (hat tip Jerrod Harlon for developing and teaching this formula): Problem Start with the […]
9 Lessons from Launching My Own Supplements
Now I’ve finally got one of my sup offers converting at about 1% and with a decent AOV (touch wood)… My imposter syndrome has faded just enough to allow me to pump out this post… (before, no doubt, my next test bombs and it rushes back with a vengeance). None of these insights are going […]
What Elon Musk Taught Me About Testing Offers
SpaceX gets through a lot of rockets. Elon Musk’s space company has launched over 100 unmanned rockets in the last decade… Some costing as much as $62 million… And a LOT of them blew up! In fact, even Musk admitted that, until recently, “Odds of rocket landing successfully are still less than 50%.” So were […]
To Write Great Leads Combine the Drama of a Soap Opera with Emotional Loss
“Dr. Lee, how bad is it this time?” “It’s not good, his heart just can’t support his weight.” Near death story leads like this are all the rage in supplements world. And for good reason. “People are bored shitless” (to quote John Carlton)… And opening your sales letter with a dramatic moment can reel in […]
Top 3 Takeaways from Copy Accelerator Live
Last week Copy Accelerator held its biannual live event, which you could also watch online. Over two days we were presented with the daunting picture of what it takes to be successful in the super competitive world of direct response. Here are my top three takeaways: Do everything possible to max AOV to have any […]
7 Powerful Ways to Trigger Imagination
“Imagination is everything. It is the preview of life’s coming attractions.” Albert Einstein. Imagination is arguably the most powerful tool in our toolbox. Because when you can trigger positive images, feelings and hopes in your reader’s mind of the salvation that awaits with your product… just watch those conversions fly. So what’s the best way […]
ClickBank Compliance Loophole
I know there’s still 2 days to go, but thought I’d give you an early Xmas gift. A gift that can save you hours of hair tearing frustration trying to get health copy approved by ClickBank. Believe me, this is no easy feat. Because as you may know… The success of the multimillion generating ProVen […]