Now I’ve finally got one of my sup offers converting at about 1% and with a decent AOV (touch wood)… My imposter syndrome has faded just enough to allow me to pump out this post… (before, no doubt, my next test bombs and it rushes back with a vengeance). None of these insights are going […]
What Elon Musk Taught Me About Testing Offers
SpaceX gets through a lot of rockets. Elon Musk’s space company has launched over 100 unmanned rockets in the last decade… Some costing as much as $62 million… And a LOT of them blew up! In fact, even Musk admitted that, until recently, “Odds of rocket landing successfully are still less than 50%.” So were […]
Supplement biz update – My offer converts!
If you’re a loooongterm reader, you’ll know that I decided to have a go at launching my own supplements about 2 years ago. Like all new biz ventures… I posted excitedly about my big ideas, my tech stack, how I was taking big swings launching three supplements in one go, and then… Crickets. So yeah, […]
My $200 Supplement Funnel, Now Finally Ready to Launch!
Finally, my supplement offer is ready to launch! So far it’s only cost me about $200 to build the funnel (cost in unpaid hours is another matter). So I’ve taken bootstrapping to the Xtreme. The plan is to launch my duct taped version to get some data, and then upgrade parts as I go along. […]
7 ClickBank Compliance Tips
It’s been awhile since my last post. The reason? My script has been stuck in compliance hell! Writing compliant health copy has been described as walking along a tightrope across a canyon filled with deadly snakes while wearing a straitjacket. And now I know why. First I had to remove any discussion of toxins, as […]
My Stack for Selling Supplements
My supplement campaign is gathering pace. The sales letter is still being sculpted out of the ugly lump that was the first draft. But it’s getting close to being Prime Time ready so I can open up the traffic hose and see how it does. My mentor Kim Krause Schwalm has reviewed it twice now. […]
Let’s sell supplements together
It’s a step many of us aspire to make in our copywriter’s journey… To go from ‘words for hire’ to ‘offer owner’. A step with a whole new set of challenges… But RICHER rewards too. Well, it’s a step I’m looking to make myself… And transition from purely selling supplements for clients to selling them […]